Digital Marketing Specialist

Work Days: Monday to Saturday (Week off on Sunday)

Work Timings: 11 am to 7 pm on weekdays & 10 am to 6 pm on Saturday

Job Profile:

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support the expansion and growth of the company’s services and products. This role requires an in-depth knowledge of Theme Music Group of Companies' products and market goals. Proficiency in online advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities:

● Planning, development and execution of national digital programs and campaigns, including online advertising, third-party advertising opportunities, organic and inorganic strategy and deliverables

● Interfacing with different marketing communications functions, as well as PR, events, retail and business product marketing teams in order to create relevant and quality digital content with them

● Owning and maintaining site analytics, metrics, and campaign reporting

● In-depth knowledge of SEO and AdWords programs

● In-depth knowledge of advertising on Amazon Ads, Instagram Ads and Youtube monetization

● Presenting advertising recommendations to Management

● Developing and coordinating multimedia packages

● Deep understanding of digital marketing

● Proven experience delivering effective and innovative digital campaigns

● Proven experience delivering a variety of digital assets, including online ads, microsites, and social media applications ● Experience managing successful social media campaigns, and a solid understanding of social marketing

● Solid understanding of web metrics, and digital analytics, with the ability to generate, analyze and interpret data

● Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business

● Strong management skills, excellent oral and written communication skills

● Experience delivering digital campaigns for mainstream products and services

● Knowledge of HTML 5, and CSS is an added plus

Experience & Minimum Qualifications:

● Master’s degree or diploma in related fields. A Master’s degree in Management is preferred

● 3-4 years of relevant experience in the digital marketing industry.