Vice President, Marketing & Digital

Job Summary:

We are seeking a dedicated and talented Vice President, Marketing and Digital to join our team. In this role, you will be responsible for the strategic vision and execution of the IGK brand image and programming. This person is a key point of contact for upper management and for the IGK Co-Founders. They understand the strategic objectives and KPIs of the brand and of Luxury Brand Partners and is spearheading and extending a strategy to support them. 

Their leadership will be instrumental in driving business growth, expanding market share, and solidifying our position as a leader in the beauty industry. Above all, they will thrive in a lean and scrappy start-up environment, will roll up your sleeves and get into the weeds with our team, doing what it takes to get the job done.

As a member of the IGK’s Marketing team, you will collaborate with the SVP of Sales and Executive Director of Finance and report directly to the Brand President.

This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement, is remote, and open to candidates based in the US. The position requires working in EST or CST hours, so candidates located on the East Coast are preferred. The work environment is primarily remote, requiring reliable internet access and a dedicated workspace free from significant distractions.

What You’ll Do:

Essential Job Functions

• Brand Marketing Strategy: Develop and implement comprehensive brand marketing strategies that align with the company's overall objectives and growth targets.
• Founders relationship: Establish and maintain relationships with our Co-Founders and Brand Ambassador. Bring their vision to life through compelling social strategies and best-in-class content.
• Team Leadership: Lead and inspire a 9-person team of brand marketers, creatives and digital experts, providing strategic direction, mentorship, and guidance to drive excellence in execution.
• Brand Storytelling: Define and articulate our brand's unique value proposition, ensuring consistency and alignment across all marketing channels and consumer touchpoints.
• Product Marketing: Collaborate closely with Product Development teams to ensure alignment between brand messaging and product offerings, and lead product marketing initiatives that effectively communicate the unique value proposition of our beauty products to consumers.
• Go To Market: Drive the development of integrated marketing campaigns, product launches, and brand initiatives that resonate with our target audience and drive brand awareness and affinity.
• Brand Creative: Oversee the creation of compelling marketing assets, including advertising, digital content, and point-of-sale materials, that effectively communicate our brand story and value proposition.
• Social Media: Create a unique brand distortion through all social channels, including TikTok:  disruptive, edgy and educational. Engage with our community and be a business driver through social.
• Influencer Relationship: Develop a community of passionate brand ambassadors, creators and affiliates
• Digital Growth: Support our Digital Agency with best-in-class assets, strong story telling and impactful creative. Understand all aspect of Digital Performance KPIs and proactively develop a strategy and calendar to support all Digital activities.
• Market Research: Monitor market trends, consumer insights, and competitive activity to identify opportunities for brand differentiation and growth.
• Budget Management: Manage and optimize the brand marketing budget, ensuring efficient allocation of resources to maximize ROI and drive sustainable business growth. 
• Marketing ROI: Develop robust financial plans and performance metrics to track spending effectiveness and make data-driven decisions to achieve marketing objectives within budgetary constraints.
• Marketing Analytics: Measure and analyze the performance of brand marketing initiatives, leveraging data and insights to optimize strategies and drive continuous improvement.
• Cross Functional Leadership: Collaborate closely with cross-functional teams, including Sales, Product Development, Finance, Planning, Operations and our Digital Agency.
• Personal Leadership: Champion a culture of creativity, innovation, and excellence within the brand marketing team, fostering a collaborative and supportive environment.
• Marketing Trends: Stay informed about industry best practices, emerging trends, and innovations in brand marketing, and apply learnings to drive ongoing evolution and improvement.

Non-Essential Job Functions

• Assist with special projects or initiatives as needed to support departmental goals.
• Provide backup coverage for team members during absences or peak workload periods.
• Support cross-departmental efforts or collaborative initiatives when required. 

What You’ll Bring:

To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.

• Bachelor’s degree in marketing, Business Administration, or related field;
• Proven track record of success with 10-15 years of brand and digital/social marketing experience 
• Experience in beauty is required; experience in haircare is a plus
• Proven track record of developing and executing successful brand marketing strategies that drive business results.
• Strong leadership skills, with experience leading and developing high-performing teams.
• Deep understanding of consumer behavior, market dynamics, and industry trends in the beauty sector.
• Excellent strategic thinking, problem-solving, and decision-making abilities.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Results-oriented mindset, with a passion for driving growth and achieving targets.
• Creative and innovative thinker, with a passion for storytelling and brand building.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Team Leadership & Oversight

Physical Requirements

This role requires the following physical capabilities:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.
• Prolonged periods standing, bending, stooping, and reaching 
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to carry and transport promotional or sales materials.
• Must be able to work in a fast-paced, often time-sensitive environment.

Why You’ll Love Us:

At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty.

Here's what you can look forward to:

Health and Wellness Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)

Work-Life Balance

• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law) 
• Twelve paid holidays
• Paid parental leave 
• Summer Fridays between Memorial Day & Labor Day

Financial Security

• Compensation commensurate with industry standards and your qualifications
• 401(k) with company match
• Monthly technology allowance 
• Eligible for annual discretionary bonus 

Employee Perks

• Quarterly sample boxes featuring our brands products
• Employee referral program with rewards

If you're ready to make an impact and grow with us, we’d love to hear from you!

Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision-making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law.

The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location.

We do not accept unsolicited assistance from headhunters or recruitment firms. Any resumes or profiles submitted without a valid, signed agreement approved by Luxury Brand Partners, will become the property of our company, and no fee will be paid if the candidate is hired based on an unsolicited referral.

The role will generally accept applications for at least seven calendar days from the posting date or as long as the job remains posted.

Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).