Offer summary

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred., 3+ years of experience in digital marketing, SEO, SEM, email marketing, and social media., Strong analytical and problem-solving skills with expertise in digital marketing tools., Excellent written and verbal communication abilities..

Key responsibilities:

Execute digital marketing initiatives to enhance brand visibility and drive engagement.

Develop and implement SEO and SEM strategies to improve search rankings.

Oversee social media strategy and create content across various platforms.

Track and analyze digital marketing performance metrics to provide insights for improvement.

Job description

Job Type

Full-time

Description

IMS Legal Strategies serves trusted law firms and corporations worldwide to elevate strategies and protect reputations. IMS provides comprehensive solutions for complex legal and business matters, including specialized advisory and analytical support, global expert witness services, data-driven litigation consulting, powerful visual advocacy, and flawless presentation technology. As a strategic partner for the full case lifecycle, we work collaboratively with clients to uncover and analyze core arguments, develop a strong story around key themes, and deliver compelling presentations that reinforce the narrative.

IMS offers a fully integrated international team with decades of practical experience in more than 45,000 cases and 6,500 trials. We are driven to help clients overcome challenges and achieve the best possible results. Together, we win. Visit imslegal.com for more.

JOB SUMMARY:

The Digital Marketing Specialist will be responsible for executing digital marketing initiatives, optimizing online presence, and driving engagement across multiple digital channels. This role will focus on SEO, SEM, email marketing, and social media to enhance brand visibility, generate leads, and support revenue growth.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Adhere to and champion the company’s Core Values
Develop and implement SEO and SEM strategies to improve search rankings and drive organic traffic
Assist in creating, launching, and optimizing email marketing campaigns, ensuring high engagement and conversion rates
Oversee social media strategy, creating and curating content across LinkedIn, Facebook, Instagram, YouTube, and other platforms
Collaborate with internal teams and vendors to execute digital ad campaigns, landing pages, and user experiences
Conduct competitive analysis and monitor industry trends to refine digital marketing strategies
Track and analyze digital marketing performance metrics, providing insights and recommendations for improvement
Partner with HR to manage business review sites such as Glassdoor and Indeed
Ensure Google My Business and Bing Places listings are accurate and up to date
Assist with brand transitions and digital marketing support for acquired companies

Requirements

SKILLS & EXPERIENCE:

Strong analytical and problem-solving skills
Excellent written and verbal communication abilities
Ability to manage multiple projects and deadlines efficiently
Expertise in SEO, SEM, email marketing, and social media
Knowledge of digital marketing trends and best practices
Creative thinking and strategic planning skills
Experience with Dynamics, Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot, MailChimp, SEMRush, Yoast, and WordPress

EDUCATION & TECHNICAL REQUIREMENTS:

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred
3+ years of experience in digital marketing, SEO, SEM, email marketing, and social media
Proficiency in Dynamics, Google Analytics, Google Ads, WordPress, YouTube, SEMRush, Yoast, Domo, and MailChimp
Experience with Adobe Illustrator or social graphics experience preferred
Working knowledge of CSS and HTML is a plus
Proven track record of executing successful digital campaigns
Experience in professional services, consulting, or legal industries is a plus

LOCATION:

This position is 100% remote and supports east to west coast time zones

Our Employer Value Proposition Includes

A competitive compensation package with 401K match
Flexible PTO and 12 paid holidays
Robust Health & Welfare Benefits including medical, dental, vision, HSA, short term disability, long term disability, and life insurance, all with generous company contributions
Career development programs supported through an integrated Learning Platform
Talent Identification Program to recognize and reward our high performing, high potential team members through career growth opportunities and unique development experiences

IMS Legal Services is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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