Offer summary

Qualifications:

Minimum 5 years of experience in growth or performance marketing, preferably in sweepstakes or online casino sectors., Proven ability to scale user acquisition through paid channels, affiliates, and influencers., Strong knowledge of U.S. digital advertising platforms and marketing compliance regulations., A proactive and adaptable mindset, with experience in high-growth or startup environments..

Key responsibilities:

Design and implement a comprehensive marketing plan to attract and retain players across digital channels in the U.S.

Manage growth KPIs by optimizing marketing spend and driving results across various channels.

Oversee internal and external teams to deliver scalable acquisition campaigns.

Collaborate with cross-functional teams to ensure campaign alignment with brand identity and compliance with regulations.

Job description

About Us..

We are a cutting-edge startup gaming operator who is passionate about social gaming. Our goal is to provide players with the best gaming experiences possible, whether looking for fun and excitement, or the chance to win big prizes. The organisation is going through one of its most important recruitment drives as it builds a world-class team to accelerate growth.

We are looking to make a key appointment for a Head of Marketing & Acquisition to lead all growth and performance marketing efforts at 10 Ten Gaming. This senior role offers the opportunity to take full ownership of our user acquisition strategy across digital, affiliate, and influencer channels—driving brand visibility, accelerating player growth, and shaping our go-to-market approach in the competitive U.S. sweepstakes market. It's a unique chance to join a high-potential business at an early stage and make a measurable impact on our expansion.

Key Responsibilities:

Set and Drive the Growth Strategy: Design and implement a comprehensive marketing plan to attract and retain players across multiple digital channels in the U.S.
Manage Performance Metrics: Take accountability for growth KPIs by optimising spend and driving results across paid social, programmatic media, SEO/ASO, affiliates, and influencer partnerships.
Build and Lead Teams & Partnerships: Oversee internal and external teams, including creative agencies, media buyers, and affiliate networks, to deliver scalable acquisition campaigns.
Craft Messaging and Positioning: Collaborate with cross-functional teams to ensure campaigns are aligned with our brand identity and compliant with sweepstakes guidelines.
Leverage Data for Growth: Use funnel analysis, A/B testing, and key performance indicators like CAC and LTV to inform strategy and maximise ROI.
Ensure Regulatory Alignment: Stay up to date with and operate in accordance with relevant U.S. sweepstakes laws and promotional gaming standards.

What We’re Looking For:

Minimum 5 years’ experience in growth or performance marketing, ideally within sweepstakes or online casino verticals
Demonstrated ability to scale acquisition via paid channels, affiliates, influencers, or virality
Strong understanding of U.S. digital ad platforms and marketing compliance (Meta, TikTok, Google, etc.)
A proactive, adaptable mindset with experience working in high-growth or startup environments
Both strategic and hands-on, with the ability to execute as well as lead
Genuine enthusiasm for gaming and delivering great customer experiences

What You’ll Get:

Competitive salary
A chance to join a fast-growing, well-funded gaming startup with real momentum
Full autonomy to shape and own the marketing function
Remote-first working culture with flexibility and entrepreneurial freedom

Required profile