Associate Campaign Execution Manager (Remote)

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

This role is responsible for running the tactical execution of multi-channel marketing plans that increase conversion rates and marketing impact in service of specific business objectives. You will support marketing partners and work with functional leads (content, creative, web, media, events), to ensure all campaigns are completed magnificently, on time, and on budget.

What you'll do here:

• Work under the direction of Campaign Execution Managers to ensure integrated campaign plans are designed to improve marketing conversion rate and business results.

• Ensure transparency to your efforts by applying our project management system (WorkFront) as you collaborate with campaign partners.

• Run end-to-end campaign execution, surfacing any potential issues or needs for re-prioritization, finding opportunities for efficiency and aligning results with the customer journey while maintaining awareness of the academic decision-making timeframe.

• Periodically reflect on your experience with functional teams to improve or develop new processes and strategies that increase workflow efficiency to meet the needs of our internal and external collaborators.

• Handle most of the day-to-day of the campaign including client status updates, management of cross-functional relationships, and project management including progress-to-goal.

• Balance a robust project portfolio while working both independently and as a member of high performance-output team.

• View the customer experience from a 360-degree perspective.

Skills you will need here:

• This is a remote position, so you should be highly organized and have a high level of autonomy in order to balance multiple projects at once.

• BA or BS (preferably in Advertising, Marketing, or Communications)

• At least 2 years of marketing experience

• Proficiency in Workfront

• Experience with email automation campaigns

• Strong communication skills for working with internal or external customers and vendors

• Proven track record of strong problem solving, project management, and analytical skills

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617)289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.