Campaign Execution Manager (Remote)

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.

The Campaign Execution Manager (CEM) handles the fully planned execution of multi-channel marketing campaigns that increase conversion rates and marketing impact in service of specific business objectives. You will support marketing partners and work with functional leads (content, creative, web, media, events) to ensure all campaigns are completed efficiently, on time, and on budget!

What you'll do here:

• Engage with Marketing Partners to ensure crafted campaign plans are designed to improve marketing conversion rate and business results.

• Work within a specific project management system (WorkFront) and encourage cooperation and collaboration with campaign collaborators.

• Manage end-to-end campaign execution, finding opportunities for efficiency and aligning deliverables with the customer journey while maintaining awareness of the academic decision-making timeframe.

• Review team experiences to enhance processes and strategies, improving efficiency for both internal and external partners.

• Balance a robust project portfolio while working both independently as well as with other members of a high-performance output team.

• Manage the execution of portfolio/field campaign plans from start to finish, collaborating with marketing, automation, and analyst team members.

• Maintain and lead project groups with core updates and processes to achieve strategically planned campaigns.

• Handle overall progress of the campaign including status updates, management of cross-functional relationships, and project management including progress-to-goal.

• View the customer experience from a 360-degree perspective.

• Project/Campaign completion, timely and within budget.

• Contribute to successful achievement of the goals and objectives with collaborators.

Skills you will need here:

• BA or BS or equivalent experience (preferably in Advertising, Marketing, or Communications)

• At least 5 years of marketing experience

• Proficiency in WorkFront

• Demonstrated ability to manage and execute portfolio/field campaign plans using standard methodologies.

• Proven track record of driving timely execution and ensuring project/campaign completion within budget.

• Strong interpersonal savvy and situational adaptability, with experience collaborating cross-functionally with various teams.

• Highly organized and adaptable, with the ability to contribute to the successful achievement of goals and objectives.

• Skilled in optimizing work processes and influencing campaign performance and impact.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617)289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.