Lead Generation Executive

Location: Remote (UK-based preferred) 
 

About Alemba 

Alemba is a B2B IT software company with a global presence and a team of 50 talented individuals. We develop Alemba Service Manager, a powerful, ITIL-aligned ITSM solution and sell to a wide range of public and private sectors including healthcare, local government, utilities, and financial services. With a commitment to innovation and excellence, we empower businesses worldwide to streamline their service management processes and enhance service delivery. We are part of the Volaris Group, a collection of vertical market technology companies. With ambitious growth goals for 2025, including driving 10% organic growth, we are building a proactive sales function to complement our existing marketing efforts and inbound sales strategies. 

Role Overview 
As a Lead Generation Executive, you will be responsible for identifying, contacting and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows. 

You’ll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP). 

This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment. 

Key Responsibilities: 

Prospecting & Lead Generation:

• Identify and research potential clients within our Ideal Customer Profile (ICP) using tools such as LinkedIn and third-party data sources. 

• Conduct outbound outreach (email, LinkedIn, phone) to initiate conversations with decision-makers and influencers. 

Lead Qualification: 

• Qualify Marketing Qualified Leads (MQLs) from marketing campaigns, website interactions, and visitor tracking data. 

• Evaluate lead readiness through discovery calls and ensure alignment with our sales criteria. 

Collaboration with Marketing & Sales Teams: 

• Work closely with the Marketing team to align on messaging, campaigns, and lead-nurturing strategies. 

• Partner with the Head of Marketing and Sales team to refine outreach cadences and maintain seamless SQL handoffs to the sales team. 

Data Management & Reporting: 

• Maintain accurate and up-to-date records of outreach activities and lead status in HubSpot CRM. 

• Provide feedback on lead quality, campaign performance, and market insights to help refine strategies. 

Market Awareness: 

• Stay informed about industry trends, competitor activities, and customer pain points to enhance outreach effectiveness. 

• Contribute to refining the ICP as new insights emerge. 

What We’re Looking For: 

Experience & Skills 

• 1-3 years of experience in a similar role, preferably in B2B SaaS, tech, or IT-related industries. 

• Proven ability to engage prospects through email, LinkedIn, and phone outreach. 

• Familiarity with CRM tools (HubSpot preferred) and lead generation platforms. 

Soft Skills 

• Excellent written and verbal communication skills. 

• Highly organized and self-motivated, with a strong ability to work independently in a remote environment. 

• Persistent, resilient, and eager to learn new tools and techniques. 

Knowledge & Interest 

• Understanding of ITSM, SaaS, or B2B technology markets is a plus. 

• Interest in contributing to the growth of a small but ambitious organization. 

What We Offer: 

• Competitive salary and performance-based incentives. 

• Remote working flexibility. 

• Opportunities for professional development and growth in a global company. 

• Collaborative and supportive company culture. 

• The chance to play a key role in shaping our sales strategy and achieving our growth targets.