Director, Marketing Indication Lead

Position Summary

The Director, Marketing Indication Lead drives the Company’s first ever commercial line extension(s) for imetelstat and maximizes the ongoing commercialization of current MDS indication in the US. The Director is responsible for lifecycle management/go-to-market approach by partnering with the core and extended cross-functional teams to ensure preparedness and alignment to marketing strategy in advance of line extension approval for new indications.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director, Marketing Indication Lead reports to the Executive Director, Marketing.

Primary Responsibilities

• Assist in developing and executing on integrated pre-launch/launch plan, including development of launch tactics (branding, positioning, messaging, tactics, etc.) with Agencies of Records (AOR)
• Lead specific marketing projects, such as speaker programs, congress presence, medical expert engagement, etc., including Key Performance Indicators (KPIs)
• Responsible for the management and oversight of the promotional budget 
• Actively participate in cross-functional launch planning meetings, including core and extended team meetings 
• Provide senior leadership updates on launch readiness
• Champion collaboration across departments and field-based teams to develop integrated strategies and solutions for patients and providers aligned to brand strategy
• Build and maintain strong thought leader relationships
• Leverage best practices from prior experience while continually fostering a learning culture

Competencies

• Demonstrated ability to mobilize larger organization towards a common objective
• Proven leadership skills and ability to collaborate in highly cross-functional environment
• Strong strategic agility with the ability to analyze complex business issues and opportunities
• Ability to adapt to evolving market and competitive dynamics
• Capable of utilizing sound judgment to establish appropriate objectives
• Solid understanding of clinical trial design, drug development process, and promotional regulatory processes
• Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment
• Strong interpersonal skills
• Superior cross-functional team player with ability to influence
• Intelligent, enthusiastic, ambitious, creative, results-oriented, able to prioritize, and self-motivated
• High external focus and a passion for patients
• Excellent verbal and written communication skills
• Ability to work in ambiguity
• Highest level of ethics, integrity, and trust while acting with courage and candor
• Understanding of key market dynamics in a competitive environment
• Available to travel and work independently as well as with other team members

Experience

• Bachelor’s degree in business, marketing, life sciences, or related discipline required; advanced degree a plus
• 9 to 12 years of progressive experience in marketing function in the pharmaceutical and/or biotechnology industry; or equivalent years of relevant experience within healthcare agency
• Experience with developing and executing marketing tactics and interactions with sales teams
• Experience in managing multiple external agencies efficiently and effectively

EEO Statement: 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. 

Benefit Statement:

All regular-status, full-time employees of Geron are eligible to participate in the Company’s comprehensive benefit program, pursuant to plan terms and conditions.  Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan.  Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events.  Geron recognizes that its employees work in many different states and therefore may be affected by different laws.  It is Geron’s intention to comply with all applicable federal, state, and local laws that apply to the Company’s employees.

Salary Statement:

Offered compensation is determined based on market data, internal equity, and an applicant’s relevant skills, experience, and educational background.  The salary ranges displayed below are only for those who, if selected for the role, will perform work in the specific locations listed.  Please note the employment opportunity is not limited to these locations. 

General Salary Range: $215,000 to $230,000