Paid Social Media Specialist

Paid Social Media Specialist

Are you eager to develop and deliver paid media programs as part of our marketing programs for our scientific journal publishing division?

Do you like collaborating with global (publishing) teams to deliver success?

About our Team

As the world's leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.

Our Science, Technology, and Medical, Journals division manages an extensive collection of high impact scientific journals. We take ownership for the reputation of our journals to authors and the quality of the content we publish. We are a team of over 80 globally based marketing professionals that collaborate with our organisation to identify opportunities and deliver successful marketing strategies.

The STM Journals email marketing operations team supports the set up and deployment of data driven email campaigns, focused mainly on content acquisition and journal author enablement, accelerating highly cited open access and subscription growth.

About the Role

We are seeking a Paid Social Media Specialist to join our team. In this role, you will be responsible for designing, implementing, managing and optimizing paid social media campaigns for our journals across multiple platforms, with a primary focus on LinkedIn Ads and Meta Ads (Facebook & Instagram). You will ensure that campaigns are carried out based on the briefs received and will use insights to propose improvements and deliver optimizations. The specialist is also responsible for curating and posting organic content based on MCM briefing.

The Paid Social Media Specialist plays a crucial role in driving traffic, engagement, and achieving our marketing goals.

This role reports directly to the Head of E-Marketing in STMJ, with a secondary reporting relationship with the Channel Manager for Paid Ads and Social, to ensure alignment between strategy and operations.

Responsibilities

• Plan, develop, and execute paid advertising campaigns across LinkedIn and Meta platforms. Oversee and manage new paid social media campaigns and support the creation of paid social media marketing initiatives.
• Based on MCM briefing, curate and post organic content into the relevant social media channels.
• Select audience targeting and designing creative assets while providing creative copy suggestions with the help of AI tools.
• Manage campaign budgets effectively and optimize for key performance indicators (KPIs).
• Analyze campaign performance data and provide regular reports with actionable insights.
• Evaluate campaign results and performance across major social media channels, monitoring and administering web analytics (Adobe Analytics) dashboards, reports, and key reporting tools.
• Stay up-to-date on the latest industry trends and best practices in paid advertising.
• Collaborate with the marketing team to ensure campaigns align with overall marketing strategies.
• Communicate project development, timelines, results, and dependencies to stakeholders, team members.

Requirements

• Bachelor's degree or a related field.
• Relevant work experience, preferably in the publishing industry. Proven experience managing paid advertising campaigns on LinkedIn Ads and Meta Ads. Certifications in LinkedIn Ads or Meta Ads are a plus but not required.
• Ability to deliver insightful campaign performance reports. Experience with campaign tracking and reporting tools (Sprinklr). Experience with Adobe Analytics and Sprinklr is a plus.
• Confident in effectively dealing with internal stakeholders. A confident, common-sense approach to problem-solving, with a quick understanding of what is required to resolve issues. Strong communication and organizational skills.
• Strong understanding of digital marketing concepts and best practices.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• A positive, enthusiastic, and proactive approach to daily responsibilities. Strong ability to organize and prioritize workload, demonstrating competency in multitasking.
• Understanding of the publishing industry and dynamics is a plus.  

What We Offer

• A truly global, dynamic, and challenging work environment with opportunities for personal and professional development.
• Competitive salary and flexible/hybrid working arrangements.
• Access to various training, coaching, and e-learning modules for long-term career growth.
• Engagement in social responsibility programs that leverage knowledge and strengths to improve education, science, healthcare, and environmental sustainability.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working remotely from home and our office in a flexible hybrid pattern
• Working flexible hours - flexing the times you work in the day

Working with us

We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.

About us

As the global leader for advanced information and decision support in science and healthcare, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.

At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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