Job description

Discover your 100% YOU with MicroSourcing!

Position: Paid Social Ads Specialist

Location: Libis, Quezon City

Work setup & shift: WFH | Night Shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Paid Social Ads Specialist, you will:

Develop and execute comprehensive paid social media strategies for healthcare clients, leveraging Meta ads (Facebook, Instagram) and some TikTok
Create and manage ad campaigns, including A/B testing, targeting, budgeting, and bidding strategies
Conduct thorough ad account setup, including ad group creation, ad targeting, and ad scheduling
Optimize ad campaigns regularly to improve performance, using data-driven insights and A/B testing
Monitor and report on ad performance, providing regular updates to clients and internal stakeholders
Analyze campaign data to identify trends, opportunities, and areas for improvement
Collaborate with cross-functional teams, including creative, media, and analytics, to ensure seamless campaign execution
Stay up-to-date with the latest Meta ad features, best practices, and platform changes, applying this knowledge to improve campaign performance
Manage multiple ad accounts simultaneously, with budgets exceeding $100,000
Meet or exceed client expectations, delivering high-quality work and timely results

What You Need:

Non-negotiables

At least 4 years of hands-on experience with Meta ads (Facebook, Instagram, and Facebook Marketplace)
Proven track record of running multiple ad accounts simultaneously with a combined budget of over $100,000
Strong understanding of Meta ad targeting options, including demographics, interests, behaviors, and lookalike audiences
Familiarity with ad bidding strategies, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA)
Ability to analyze campaign data using Meta Ads Manager and Google Analytics
Strong communication and project management skills, with the ability to work independently and collaboratively
Bachelors degree in Marketing, Communications, or relevant experience

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/