Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.
We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.
And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.
As a Marketing Manager at Whatnot focused on our New Verticals, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You’re adept at learning new categories, then live and breathe them. You are an expert in what drives customer acquisition and retention with enthusiasts in your categories. This role is responsible for growing demand for our launch categories (e.g., sporting goods, vinyl and electronics) by devising campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.
- Own buyer acquisition for our fastest growing, newly launched categories such as sporting gear, vinyl, and electronics including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot
- Own the end-to-end planning and execution of on-platform events, and other community moments across multiple channels
- Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting
- Create advertisements to support paid campaigns run by the performance marketing team
- Partner with the social team to develop and execute the social media strategy for your category
- Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution
Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As our next Marketing Manager, you should have 6+ years of marketing experience in a fast-paced environment, plus:
- 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools
- You have expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce and drive campaign conversion
- You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs
- You have experience and an interest in working directly with influencers and creators
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, are comfortable pivoting as needed and can learn the economics of how different categories work quickly
- You're immersed in internet culture and excited to dive deep into the inner-workings of many different categories to understand the consumer insights that make them each unique
- You have experience at a high-growth startup, marketplace, or creator-focused platform
- You have a passion for creator communities and/or existing Whatnot product categories
$125,000/year to $165,000/year + benefits + equity
The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.
- Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance on both food and wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
