Team Name
Marketing
Job Title
Senior Analyst, Performance Marketing Analytics
Requisition ID
R023931
Job Description
Job Title: Senior Analyst, Performance Marketing Analytics
Reporting To: Director, Performance Marketing Analytics
Department: Media and Data Marketing
Location: Irvine, CA
Your Mission
We are looking for a Senior Analyst to join the team in Irvine, CA, to help the Performance Marketing team drive business outcomes and improve paid media campaign performance. This role requires both technical skills and marketing knowledge, specifically an understanding of multi-channel paid media campaigns.
In this role, you will measure and optimize user acquisition, user retention, and personalization strategies by reporting on campaign performance data, maintaining data pipelines, assuring data quality, and analyzing audiences. You’ll also be heavily involved in creating, curating, and analyzing audience data across several marketing platforms, including Salesforce Marketing Cloud, Google Marketing Cloud, Meta, YouTube, among others. The ideal candidate is an agile problem solver with an understanding of the digital marketing ecosystem and how paid media campaigns connect to larger game goals.
Key Responsibilities
- Contribute to analyses and performance reports that help drive marketing and product decisions.
- Collaborate cross-functionally to measure the impact of marketing on business outcomes.
- Partner with Strategy, Activation, Finance, and Data engineering teams to design and execute campaign-specific measurement plans that align with the campaign goal
- Assist with budget planning exercises to determine the optimal budget for a given campaign.
- Conduct analyses end to end, from stakeholder interviews to presenting test findings.
- Develop marketing experiments to understand the business impact of paid media strategies and tactics.
- Build dashboards/reports to socialize paid media campaign performance and customer behavior data
- Effectively communicate analysis results to both technical and non-technical audiences.
Minimum Requirements
- 4+ years of experience in marketing analytics roles for paid media campaigns; email, push notification, and web analytics a plus
- Ability to translate complex data sets into insights and actionable recommendations
- Advanced proficiency in SQL
- Knowledge of scripting languages (R, Python) is a bonus
- Familiarity with different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs
- Familiarity with visualization tools (Tableau)
- Familiarity with marketing technology (Improvado, GMP, GA, Adobe Analytics, mParticle) and attribution tools (AppsFlyer, Google Campaign Manager)
Extra Points
- Bachelor’s degree in a related field (statistics, mathematics, etc.)
- Experience with Tableau & PowerBI
- Passion for video games!
Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology, and entertainment. We are home to some of the most beloved entertainment franchises, including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional, and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
Requirements
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $92,920.00 - $171,814.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
