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PLG Demand Generation Manager (Remote)

Remote:

Full Remote

Salary:

130 - 145K yearly

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

5+ years of experience in demand generation, Proficiency in Marketo and Salesforce, Experience managing PLG funnel, Strong project management skills.

Key responsabilities:

Optimize the PLG funnel for conversions
Manage third-party demand generation programs
Design email nurture flows for customer lifecycle
Track and analyze campaign performance
Collaborate with product, sales, and customer success teams

runZero Scaleup https://www.runzero.com/

51 - 200 Employees

See more runZero offers

Job description

Why runZero?

Fully remote

runZero is a 100% remote company! While we aim to gather annually for kick-offs, our team thrives in the flexibility and freedom that remote work provides.

Product-market fit & customer satisfaction

Our customers love us! We have hundreds of paying customers from mid-market to very large enterprises and thousands of freemium users. Want to learn about how runZero works and how it helps our customers? You can listen to this podcast featuring our co-founder HD Moore (creator of Metasploit), hear from our customers, or experience it firsthand with our 21-day premium free trial.

Great benefits

At runZero, we prioritize the well-being of our team members. We provide platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents. Additionally, we match 4% of 401K contributions, offer unlimited PTO, and provide equity to all employees.

Culture of collaboration

Our team is diverse, representing various backgrounds and perspectives, which fosters an inclusive and vibrant environment. With flexible schedules and supportive coworkers, runZero promotes a culture of collaboration. Learn more about life at runZero here!

The Opportunity

We are looking for an experienced Product-Led Growth (PLG) Demand Generation Manager to join our growing team. Reporting to the Director of Demand Generation, you’ll take charge of developing and executing targeted marketing campaigns across third-party programs and email campaigns. You’ll also play a critical role in managing the PLG (Product-Led Growth) funnel, driving engagement with self-service users. This role is vital to fueling our growth and optimizing the customer journey from first touch through conversion.

What You’ll Do

Oversee and optimize the Product-Led Growth (PLG) funnel, focusing on turning trial users and product-activated leads into long-term customers, ensuring a seamless transition from product engagement to conversion
Own and manage third-party demand generation programs to drive awareness, engagement, and conversions
Design and implement sophisticated email nurture flows tailored to different stages of the customer lifecycle, ensuring timely and relevant communication
Track and analyze campaign performance, making data-driven adjustments to improve ROI and lead quality
Work cross-functionally with product, sales, and customer success teams to align demand gen efforts with overall business goals

Skills You Have

5+ years of experience in demand generation within a B2B environment, with a specific focus on Product-Led Growth (PLG) strategies
Strong proficiency in Marketo and Salesforce with the ability to use these tools to execute, track, and optimize marketing campaigns
Hands-on experience managing the PLG funnel, including engagement and conversion of trial users and product-activated leads
Exceptional project management skills, with a proven ability to manage multiple projects, meet deadlines, and collaborate effectively across teams
Analytical mindset with a strong understanding of how to measure and optimize marketing efforts for ROI and KPIs

If you’re passionate about demand generation and have a strong background in PLG strategies, we’d love to have you on our team.

Salary Range

runZero values transparency in the hiring process. According to our market data, we’re expecting this role to come in at a salary of about $130k-145k plus stock options. We know that the talent market is always in flux, so please let us know if you believe we have advertised this role in the wrong salary band.

For more information on what it's like to work at runZero, please visit our employee spotlight page!

Benefits

We offer an extensive set of benefits including:

Top of the line medical, dental, vision, life and disability coverages with runZero paying for 99% of the premium
A stock option plan consistent with early stage, rapidly-growing startups
A competitive salary composed of cash and equity compensation
Unlimited PTO (We encourage everyone to take at least 25 days a year)
4% 401(k) matching program

Applications

runZero positions are currently restricted to the United States and the United Kingdom. All other International applications will not be considered.

runZero is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, marital status, ancestry, nationality or any other basis covered by applicable law.

We encourage under-represented applicants to apply, even if you don’t think you fit 100% of the criteria (nobody ever does)!