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Demand Generation Manager

Remote:

Full Remote

Contract:

Fixed term

Salary:

125 - 140K yearly

Experience:

Senior (5-10 years)

Work from:

California (USA), United States

Offer summary

Qualifications:

5-7 years of B2B demand generation experience, Extensive enterprise program implementation skills, Strong understanding of sales funnels, Proficiency in reporting tools like Excel and Tableau, Customer relationship management experience.

Key responsabilities:

Manage segmenting for targeted messaging
Partner with marketing to execute campaigns
Expand distribution using various channels
Run multi-channel account based marketing campaigns
Analyze and report campaign performance

FocusKPI, Inc. Management Consulting Startup https://focuskpi.com/

11 - 50 Employees

See more FocusKPI, Inc. offers

Job description

FocusKPI is looking for a Campaign Manager or Demand Generation Strategist/Manager to join the Cloud marketing Team within our client.

As the campaign manager to help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams, you'll love it here!

Team is looking for a lead generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI, and conversion rates. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses.

Work Location: Remote: anywhere in the USA
Duration: 6-7 months contract with potential for extension or conversion depending on candidate's performance
Pay Range: $65/hr to $73/hr

Responsibilities:

Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
Partner closely with fellow demand generation experts, product marketing to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication
Understand client's products and customer journeys and how to successfully market and engage their key targets and personas
Expand their distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
Account based marketing: Use the latest in account based marketing technology to run multi-channel campaigns targeting the client’s largest customers
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role
Leverage marketing automation tools and related technology integrations to increase demand
50% of this role will have operational project management tasks (setting up SLA’s, ticketing processes etc.) and the other 50% will be strategic work

Qualifications:

5-7 years of experience in B2B demand generation
Extensive experience implementing enterprise programs and processes
Extensive demand generation skills
Understanding and experience working with high-touch sales motions
Comprehensive understanding of enterprise lead generation standard methodologies and industry trends
Ability to pull reports and analyze data, feel comfortable with excel and tableau (analytical ability to run and build reporting)
Experience with sales funnel
Ability to create campaign analysis and share with cross functional stakeholders
A passion for metrics. You live for the data and use it to guide your programs and spend
Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus)
Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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