Head of Marketing

We are seeking a Head of Marketing who can develop and implement strategic initiatives to elevate our company to the next level. This role will focus on two primary objectives: enhancing P2P.org's brand awareness and establishing a distinctive brand value proposition that sets us apart from competitors. The ideal candidate will possess a unique blend of creative vision and analytical skills, adeptly balancing innovative ideas with data-driven decision-making.

Responsibilities

• Driving revenue by increasing sales through marketing activities

• Create a marketing strategy that achieves those profit, product, and growth goals through a range of marketing functions and activities

• Maintain and report on marketing budgets

• Work with other project teams to maximise marketing-related outcomes

• Act as a mentor to the marketing team

• Control of digital agencies, SMM and PR activities

• Setting up and maintaining complex analytics of marketing channels

• Independent management of advertising companies in digital (PPC/Brand/Media)

• Management of event marketing activities

• Participation in the development of promotional materials

• Keep users front and centre in the design and implementation of solutions

• Use data and metrics to make evidence-based decisions

• Drive ROI generating content marketing + customer journey strategies

Requirements

• Crypto-native: Pre-existing knowledge about the crypto market in general, blockchains technologies and Web3 concepts

• Proven background in a rapidly growing crypto company environment

• Proven successful experience in developing and launching a marketing strategy from scratch

• Experience in managing performance, brand marketing and running successful marketing campaign

• Analytical mindset and data-driven culture building experience

• Exceptional project management skills and great attention to detail

• Fluent English

Conditions

At P2P.org we have a team of experts with their own unique approach and ownership culture. Together we gain experience and make dreams come true! 🌟

• Competitive salary level in $ (we can also pay in Crypto)

• Well-being program

• Mental Health care program

• Compensation for education, including Foreign Language & professional growth courses

• Equipment & co-working reimbursement program

• Overseas conferences, community immersion

• Positive and friendly communication culture

P2P.org is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, veteran status, or disability.