Principal CRM Marketing Strategist (Remote)

Responsibilities

• Take a central role in shaping and enhancing our CRM marketing strategy to align with company goals, with a particular focus on nurturing user relationships, boosting conversions, and re-engaging churned users across email, newsletters, and in-app channels.
• Serve as a project manager for our CRM team, ensuring that projects are completed promptly and contribute effectively to overarching company objectives, executed with precision and efficiency.
• Identify new opportunities for automation, personalization, and refining user journeys through methods such as journey mapping, audience segmentation, testing roadmaps (including multivariate and A/B testing), benchmarking, and regular performance analysis.
• Supervise the entire user journey to ensure a seamless experience across critical lifecycle workflows, including onboarding, lifecycle management, and reducing churn.
• Analyze user data and behaviors to uncover areas for optimizing CRM campaigns and improving user experiences.
• Develop and implement a project roadmap for CRM initiatives in close collaboration with key stakeholders.
• Lead experimentation efforts within the team, establishing guidelines for evaluating experiments and incorporating findings effectively.
• Assess, implement, and oversee CRM tools, processes, and platforms to streamline operations and boost efficiency.
• Define and track KPIs to measure the success of CRM initiatives, providing regular progress updates.
• Confidently lead and present in meetings involving multiple stakeholders, including leadership, and stay informed about industry trends and exemplary user experiences, particularly within subscription media products.
• Take responsibility for maintaining overall email list health and ensuring domain reputation and deliverability across all email campaigns.
• Ensure all CRM activities comply with relevant data privacy and compliance regulations.
• Collaborate with Product, Engineering, and Analytics teams to spearhead extensive and intricate data-driven projects that enable CRM to effectively target users through automated and triggered touchpoints.
• Work closely with Product, Engineering, Analytics, Marketing, Design, Data Science, and Engineering teams on email strategy, execution, testing, and technical integrations across various channels.

Requirements

• Minimum of 8 years of experience in planning, executing, and analyzing marketing automation campaigns, with a strong emphasis on email and newsletter marketing at a rapidly expanding consumer company (experience in subscription business is advantageous).
• Preferably have experience in B2C, but B2B experience will also be considered.
• Solid understanding of user engagement strategies.
• Familiarity with the sports media landscape, including trends, fan behavior, and content consumption patterns, as well as subscription-based business models, is a plus.
• Demonstrate strong leadership and team management skills, including a track record of effectively leading cross-functional teams or spearheading projects across different departments.
• Proficient in project management, demonstrating exceptional organizational and communication skills, balancing meticulous attention to detail with agile execution across a diverse range of initiatives.