Director of Demand Generation Marketing

About the Role

SBT is looking for a Director of Demand Generation Marketing to help take our company’s growth to the next level. The primary responsibility of this role is to design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drive pipeline creation and revenue growth. The ideal candidate is data driven, strategic, and looking for an opportunity to own and grow a robust demand generation function within SBT. It requires a candidate with strong leadership skills, creativity, and ability to thrive in an entrepreneurial culture.

Position Objectives

In this role, you will: 

• Create and manage account-based marketing campaigns (greenfield, land and expand, etc.) targeting key markets and verticals from ideation to execution and tracking results.
• Build-out a scalable demand generation function that drives predictable pipeline activity.
• Amplify qualified leads, opportunities, and pipeline to meet or exceed growth targets across market segments.
• Manage all inbound and outbound demand generation channels. Determine the tactical mix between email, digital advertising, SEO, webinars, and social.
• Manage campaign performance by evaluating results and optimizing performance over time, testing variables in the plan to improve future performance. Analyze and report results effectively.
• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and conversions.
• Work with the marketing team and third-party vendors to ensure that inbound traffic to our website converts into leads.
• Build reports and dashboards to monitor lead gen activity and campaign performance.
• Evaluate, select, and manage outside vendors that contribute to the demand creation programs including technology that supports the demand generation function.
• Manage database hygiene, subscription management, and compliance with opt-in laws and regulations.
• Maintain visibility into demand gen strategy to executive team and rest of organization

Qualifications:

• 7+ years digital marketing experience, preferably in B2Btechnology markets.

• Significant experience building and executing successful account-based marketing campaigns.

• Expert in digital marketing, including PPC, lead sourcing & scoring, nurturing programs, list management, segmentation, and targeting.

• Experience managing sales development teams and outbound motion

• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.

• Deep understanding of optimization requirements at the different stages of the funnel.

• In-depth knowledge of CRM and marketing automation systems, experience with Salesforce and Hubspot is a strong asset.

• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.

• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention).

• Entrepreneurial drive to build a program that will have a major impact on the Company’s success.

• Ability to communicate program performance effectively to colleagues, executive team.

• Empathy and compassion for others.

Preferred Qualifications:

• Previous experience with SMS/Text Servicing

• Previous experience with Payment Services

General Duties and Expectations:

• Adhere to the Company's Code of Conduct/Ethics.

• Create and maintain effective working relationships with other Company employees.

• Ability to multi-task, prioritize, and manage time effectively.

• Contribute to the professional culture within the office and the company overall.

• Project a professional and appropriate Company image in all dealings with clients, vendors, business partners and visitors.

• Ensure security of information in all matters pertaining to company, client, and consumer information.

• Contribute to the professional culture within the office and the company overall.

About Solutions by Text

Solutions by Text (SBT) was founded with the mission to deliver impactful conversational messaging and convenient payment solutions. Built on wireless carrier industry best practices, SBT is the only compliance-first provider of enterprise texting solutions in the market. More than 1,400 consumer finance organizations, including leading brands in auto finance, banking and lending, trust SBT to ensure convenient, effective, and compliant relationships with their millions of consumers. SBT is headquartered in Dallas, TX  with remote teams and offices throughout the United States. For more information, visit https://solutionsbytext.com/.

Solutions By Text is committed to promoting the values of diversity and inclusion throughout the business.  Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for people regardless of their background or circumstances.