Social Media Engagement Specialist (ENG)

This document outlines the key responsibilities, performance expectations, and goals for our existing Engagement Team members. The role focuses on social media scheduling, audience engagement, content monitoring, and account health maintenance to enhance client brand presence and interaction.

Key Responsibilities:

Content Scheduling & Optimization

• Use Sprout/Sendible to schedule and publish approved content batches.
• Optimize posting times based on platform analytics for maximum reach and engagement.
• Double-check captions, links, and tags before publishing to ensure accuracy.

Audience Engagement & Community Interaction

• Reply to comments and direct messages to foster community engagement.
• Like and comment on relevant posts from followers and niche accounts.
• Monitor and respond to reviews and feedback, especially on Google My Business (GMB).

Content Monitoring & Account Health

• Check for flagged content or posting errors and take corrective action.
• Monitor account health, including verification issues, login problems, and security concerns.
• Assist the team in accessing client accounts and connecting them to scheduling tools.

Growth & Community Building

• Research and engage with niche communities to increase followers and improve brand visibility.
• Identify and interact with potential brand advocates and influencers.

Account Setup & Maintenance

• Set up and optimize social media profiles, ensuring updated bios, links, and branding elements.
• Connect client accounts to Sprout and Meta Business Suite for streamlined management.

Performance Reporting & Coordination

• Share performance reports and proof of scheduled/posted content.
• Handle client requests for special posts, including holiday announcements and urgent updates.
• Coordinate with clients and internal teams for revisions and approvals as needed.

Requirements

• Experience with social media tools (Sprout, Sendible, Meta Business Suite).
• Strong knowledge of platform best practices (FB, IG, LinkedIn, GMB).
• Skilled in community management (comments, DMs, reviews).
• Basic understanding of analytics and content optimization.
• Attention to detail when reviewing captions, links, and tags.
• Good communication and coordination skills.
• Ability to troubleshoot account issues and connect client accounts.
• Proactive in engaging niche communities and identifying growth opportunities.
• Organized, responsive, and able to manage multiple accounts.
• Willingness to work in US time zones (PST, EST, CST).
• High school diploma or equivalent.

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves