Offer summary

Qualifications:

2+ years of experience in user acquisition through Paid Social advertising or Google Ads and Native platforms., Strong analytical skills with familiarity in KPIs like CPI, CPA, ROAS, and LTV., Proficiency with ad management platforms such as Facebook Ads Manager and Google Ads., English proficiency at B2 level or higher, with basic design skills being a plus..

Key responsibilities:

Plan, launch, and manage user acquisition campaigns across various platforms.

Run A/B tests on creatives, ad formats, and audience segments to optimize performance.

Collaborate with creative teams to develop engaging ad content and analyze performance metrics.

Generate regular reports with actionable insights and work closely with product and design teams to align marketing strategies.

Job description

Location: Remote

Company: MCR Media Group

MCR Media Group is an international company specializing in online IQ tests, brain training platforms, and digital product marketing. We’re looking for a User Acquisition Manager with a proven track record in either Paid Social advertising or Google & Native Ads, to drive user acquisition and scale our digital products globally.

Key Responsibilities:

Plan, launch, and manage user acquisition campaigns across:
- Paid Social platforms (Facebook, TikTok, Instagram, Pinterest, Snapchat) or
- Google Ads (Search, UAC, Display, YouTube) and Native ad networks (Taboola, Outbrain, MGID, Revcontent)
Run A/B tests across creatives, ad formats, landing pages, and audience segments
Collaborate with creative teams to develop engaging ad content (copy, visuals, video)
Analyze performance metrics (CPI, CPA, ROAS, LTV) and implement data-driven optimizations
Generate regular reports with actionable insights and strategic recommendations
Stay up to date with trends, tools, and best practices in your respective ad platforms
Work closely with product, analytics, and design teams to align marketing with business goals

Requirements:

2+ years of experience in user acquisition through:
- Paid Social advertising (e.g., Facebook, TikTok, Instagram) or
- Google Ads and Native platforms (e.g., Taboola, Outbrain, MGID)
Proven ability to scale campaigns and optimize performance marketing funnels
Strong analytical skills and familiarity with KPIs like CPI, CPA, ROAS, LTV
Proficiency with relevant ad management platforms (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Ads, native DSPs)
Experience with A/B testing and creative/audience experimentation
Working knowledge of Google Analytics, Google Tag Manager
Basic design skills (e.g., Canva, Photoshop) are a plus
English proficiency at B2 level or higher
Self-starter with strong communication skills and the ability to thrive in a remote team