Director, Demand Generation & Customer Marketing

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

At Great Minds, we believe that every child is capable of greatness. If you thrive in mission-driven environments, you’ll really like it here. We are seeking a Director of Demand Generation & Customer Marketing to join our team. In this role, you’ll lead a team of campaign managers who manage our demand generation and customer marketing efforts. You will be responsible for growing market presence, driving brand engagement, growing sales pipeline and engaging users in our solutions to support retention and renewals. Curious & data-driven, you believe that data is the path to continuous improvement. You see technology as an enable and work closely with your IT partners to build & develop the right marketing tech-stack to unleash your team. You love to test new approaches and constantly try out new ideas. You are an avid collaborator who partners closely with product marketing, corporate communications, RevOps, success, sales to improve outcomes.
Responsibilities

Team Leadership & Development

• Develop & mentor a team of marketing managers responsible for campaign development & customer lifecycle marketing

• Develop and manage marketing budgets to support our strategies

• Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation

• Demonstrate a working understanding of the k-12 curriculum customer journey, education trends and product benefits

Demand Generation

• Define lead scoring, attribution, and stage definitions in partnership with sales colleagues

• Develop and execute a demand generation strategy to drive engagement, pipeline, and revenue across Math & Humanities portfolios

• Oversee the development and deployment of integrated marketing campaigns across digital channels, events & PR

Reporting & Performance optimization

• Develop testing & web optimization plans with the Web team to optimize landing pages & CTA conversion

• Create a data-driven culture across the team and create KPIs and benchmarks to measure performance

• Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management.

• Analyze market trends, customer data, and campaign performance to refine and optimize demand generation and retention strategies

Cross-functional collaboration

• Partner closely with Revenue Operations & IT to identify process improvements, develop processes & governance around customer data & outbound processes, develop systems requirements & advocate for the tools we need to succeed · Work closely with Product Marketing and Corporate Communications to develop campaign plans that support our go-to-market objectives, align with our messaging framework, leverage content assets, elevate our brand, build sales pipeline and delight current customers

• Develop a robust communication framework that ensure all internal stakeholders are knowledgeable of campaign activities