Offer summary

Qualifications:

Bachelor's degree in marketing, business, or a related field., Minimum 4 years in a growth or performance marketing role, preferably in a startup., Experience in marketing financial products or services, with a focus on building trust with users., Proficient in AI tools for growth workflows and data analysis..

Key responsibilities:

Design and execute low-cost acquisition strategies to drive user growth.

Implement A/B tests and optimize conversion funnels at every stage.

Analyze campaign data and user behavior to refine marketing strategies.

Collaborate with product and engineering teams to align growth efforts with company goals.

Job description

Position: Growth Marketing Associate
Number of hours: 20-40 hours/week
Schedule: EST

About the Role:

We’re looking for a hungry, innovative, and results-driven Growth Marketing Manager to join our mission-oriented team at our company. In this high-impact role, you’ll be the architect of our growth engine, leading creative acquisition strategies to help us achieve a bold target of 20,000 new user sign-ups all on a lean advertising budget.

This is more than a traditional marketing role. You’ll need to think like a growth hacker, operate like a performance marketer, and execute like a startup founder. If you’re excited by building scalable growth systems from scratch, testing new channels, and pushing the boundaries of what’s possible with limited resources, we want to hear from you.

Tasks required:

Design and execute high-leverage, low-cost acquisition strategies that drive sustainable user growth.
Implement A/B tests and funnel experiments to increase conversion at every stage.

Identify, test, and optimize diverse acquisition channels:
- Content Marketing & SEO: Build and scale organic traffic through high-value content.
- Community Building & social media: Grow an engaged following on key platforms.
- Affiliate & Partner Marketing: Develop relationships with influencers, partners, and affinity groups.
- Referral Programs: Launch and iterate on viral referral loops.
- Email Marketing: Build and segment lists; create drip campaigns that drive conversion.
- PR & Media Outreach: Generate organic buzz via press mentions and thought leadership.

Analyze campaign data, user behavior, and conversion funnels to refine strategy.
Use tools like Google Analytics, Mixpanel, or Amplitude to track KPIs and derive actionable insights.

Collaborate closely with product, engineering, and leadership to align growth efforts with product roadmap and company goals.

Keep tabs on market trends, consumer behavior, and the competitive landscape in fintech and proptech.
Identify whitespace opportunities and recommend strategic pivots.

Requirements:

Bachelor's degree in marketing, Business, or a related field.
Minimum 4 years in a growth or performance marketing role, ideally within a startup or scale-up.
Fintech Background Required: You’ve directly marketed financial products or services and understand how to build trust with financially vulnerable users.
AI Proficient: Comfortable integrating tools like ChatGPT, Jasper, Notion AI, and others into your growth workflow for testing, copy, segmentation, and analysis.
Experience with product-led growth (PLG).
Knowledge of first-time homebuyer journeys or mortgage industry trends.
Basic skills in graphic design, video editing, or landing page optimization.
Creative Problem-Solver: You think in growth loops, not just campaigns. You thrive on doing more with less.
Data-Native: You make decisions with confidence using data, not assumptions.
User-Focused: You understand user psychology and how to build trust and retention.
Fintech Familiar: Bonus if you’ve marketed financial services or personal finance products.
Scrappy & Resilient: You can move fast, pivot quickly, and thrive in ambiguity.
Mission-Aligned: Passionate about expanding access to homeownership and financial empowerment.