Growth Marketing Manager

Quick summary

🕛 We’re looking for a full-time hire.

🌎 This is a fully remote position.

🇪🇺 Looking for people in Europe due to time-zone alignment.

🇬🇧 Native or Professional English is a must. All company communication is in English. We’ve got many different nationalities represented in our agency.

🤠 3+ years of experience in performance marketing,  growth marketing, paid media or marketing operations  (It’s a bonus if you already worked in an agency environment or remotely).

🔮 We’re interested in autonomous and proactive individuals who aren’t afraid to make mistakes, learn along the way, and grow with the agency.

💸 Competitive salary based on your location and experience. We did not define a specific range for the position due to hiring all over Europe.

About us

We are a partner for digital evolution, merging creativity and technology for holistic growth.

We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

We're an agency founded on the belief that challenging core assumptions unlocks transformative solutions. From our humble beginnings on Island Krk to a global team spanning multiple nationalities, we defy expectations, guided by focus and determination to do our best work.

We believe in learning through doing, embracing the road less traveled, and continually striving to improve. Open communication and mindful listening guide our approach, ensuring we understand, adapt, and push forward in everything we do.

We work primarily with technology SMEs, corporations, and funded startups who develop products in the SaaS, finance, banking, property, healthcare, transport, and communication sectors. We’ve had the pleasure of partnering with startups, SMBs, corporations, and Fortune 500 companies, including AWS, ThoughtSpot, Progressive, Descartes, ShipBob, Quillbot, Teachable, Crisp, CloudZero, Kinetik, and many more.

BB Agency was founded in 2012 on Island Krk, Croatia. Today we are a fully remote digital agency with more than thirty members and collaborators working together from all over the world to provide a valuable global perspective on our work.

🏆 We are proud to have a 4.6 Glassdoor rating! Join our team and discover for yourself why our employees consistently rate us so highly.

🧩 Job description

We’re seeking a Growth Marketing Manager to lead and execute data-driven marketing initiatives that accelerate business growth.  

This role is key to generating qualified pipeline through targeted paid campaigns, marketing automation, and conversion-focused landing experiences. You'll be responsible for full-funnel paid marketing strategy, reporting, and optimization, while supporting sales enablement and CRM integration.

You’ll thrive in this role if you're equal parts strategist and executor, and if you’re experienced in high-performance environments—whether agency-side or within a product-led business.

🔑 Key Responsibilities Campaign Planning & Execution

• Define paid media strategies aligned with business goals, audiences, and lifecycle stages
• Plan, launch, and optimize multichannel campaigns across Google Ads, Meta, LinkedIn, programmatic platforms, and others
• Continuously A/B test creative, audiences, and channels to improve MQL’
  
  

Analytics

• Implement digital analytics through tools such as Google Tag Manager, GA4, Hotjar, Microsoft Clarity etc.
• Track and analyze website & campaign performance using platforms like GA &  Looker Studio, Meta Ads Manager
• Build custom dashboards and provide clear performance insights

SEO

• Collaborate on technical SEO improvements with developers
• Collaborate with SEO/content teams to align paid and organic acquisition efforts

Marketing Automation

• Develop and maintain automated marketing workflows (e.g. Activecampaign/Mailchimp, Zapier, Hubspot etc.)
• Implement behavioral triggers and nurture sequences to improve lead conversion and customer retention
• Collaborate with sales to sync automation with CRM logic and lead scoring

Growth Hacking & Experimentation

• Identify and test new growth acquisition levers
• Continuously optimize landing pages and funnels for conversion uplift
• A/B test ads, messaging, formats, and tripwire offers to uncover scalable tactics
• Collaborate with content/design teams to build high-performing ad and landing page combinations
  
  

Sales Enablement & Reporting

• Support sales outreach initiatives with tailored ad strategies and landing pages
• Work closely with sales to align campaign targeting, messaging, and lead capture tactics
• Develop collateral and templates for outreach campaigns (LinkedIn, email, etc.)
• Help build and promote sales assets (case studies, decks, battlecards)
• Track all KPIs across the funnel: MQLs, SQLs, CPL, ROAS, and cost per SQL

🧩 Experience & Skills

• You bring 3+ years of experience in performance marketing, growth marketing, paid media or marketing operations
• You have experience of creating B2B lead-gen campaigns
• You’re organized, proactive, and skilled at balancing campaign execution with strategic thinking
• You’ve launched and optimized multi-platform campaigns across Google Ads, Meta, LinkedIn, and other demand gen channels, with strong command over full-funnel planning and targeting
• You're experienced with implementing digital analytics, including Google Tag Manager, GA4, Hotjar, and can turn complex data into actionable insights through tools such as Looker Studio
• You have hands-on experience with marketing automation tools (ActiveCampaign, Mailchimp, Zapier, Make, n8n, HubSpot or similar) and understand how to build workflows that nurture and convert

• You love experimentation—running structured A/B tests, landing page variants, and audience segmentation strategies to uncover scalable wins.
• You’ve supported sales enablement efforts with ad strategies, outreach assets, and messaging libraries that move deals forward.
• You're comfortable working alongside designers and content teams to ensure creative and messaging align with performance goals.
  
  

Preferred but not crucial:

• Experience running international campaigns (such as USA, DACH, UAE/KSA)
• Background in a product company or a digital agency
• Strong organizational and project management skills

What to expect

We value commitment, autonomy, honesty, and willingness to learn. In the end, it’s all about building great experiences for people. We’re modest, simple, and easygoing. Our clients are not flashy — but they make the world go round. If you get excited by building tech that changes people’s lives, you’ll thrive on team BB.

• Shape the future with us - We believe in challenging assumptions and defying expectations. In our diverse and inclusive team, your unique perspective and skills are not only welcome but vital.
• Salary - We haven’t decided on the salary range due to this being a remote position. We offer a competitive salary based on your skills, expertise, and location.
• Flexibility - We already operate in multiple time zones and have been doing it for years. We have standard 40-hour work weeks. While our agency working hours are from 9 am to 6 pm CET, you’ll have the freedom to work flexible hours and maintain a healthy work-life balance. Just make sure the majority of your working hours fall within that time frame.
• Remote work - We like to think about ourselves as remote-natives. One of the perks of our remote team is that we genuinely trust you to get your job done. You can work from anywhere you see fit, as long as you have a decent internet connection and are available during our agency's working hours.
• Culture - We value collaboration, openness, a willingness to learn, and a curious nature. Our approach encourages mistakes as long as we are willing to learn from them, fostering a culture where growth comes from understanding and overcoming challenges. If you like to work in teams that value great work over loud voices, get in touch.

Added Benefits

⏰ Fully remote position with flexible working hours.

🏝 20+ vacation days, national holidays, and sick leave.

💻 Work computer after the first 6 months.

🧩 If we decide to hire you

In the first week, expect to

• Onboard and integrate into the internal tech stack.
• Get familiar with our BB’s structure and processes.
• Learn about our culture from BB’s Handbook.

In the first month, expect to

• Become familiar with all the people and the process in the Agency.
• Gain understanding of all digital marketing tools and channels we’ve been using so far.

In the first three months, expect to

• Communicate on a regular basis with all relevant stakeholders including sales & marketing teams to ensure all digital efforts are fully synced up.
• Gain the trust of our management team.

In the first six months, expect to

• Build and execute our digital marketing strategy.
• Make strides in improving our GTM processes and initiatives

In the first year, expect to

• Set digital marketing KPIs and monitor progress, ensuring digital marketing campaigns and BB’s objectives are met.
• Take great pride in all your impact and accomplishments here at BB, for which You will be appropriately rewarded.

📊 Hiring process

1. Pre-selection based on your application. We are interested in your experiences and your roles on specific projects, as well as your skills.
2. Video exchange with HR.
3. Selection test that includes some general inquiries relevant to every team and situational questions that are team-specific.
4. Video exchange with the Team Lead, where you will present a deep dive into one of your projects. Take us through a project of your choice and show us who you collaborated with, the tools you used, and what particular challenges you faced.
5. Welcome to BB Agency.