Offer summary

Qualifications:

Proven experience as a Meta Ads Specialist or in a similar role., In-depth knowledge of Facebook Business Manager and Ads Manager., Strong data analysis skills for informed decision-making., Excellent communication skills for reporting and collaboration..

Key responsibilities:

Plan, implement, and optimize Meta Ads campaigns to achieve business objectives.

Collaborate with design and content teams to develop engaging ad creatives.

Monitor and report on campaign performance metrics with actionable insights.

Manage ad budgets efficiently to maximize return on ad spend (ROAS).

Job description

This is a remote position.

Job Highlights:

Contract: Independent Contractor

Schedule: 40 hours per week, Monday to Friday

Client Timezone: Sydney, Australia time

About the Role
We are seeking an experienced and data-driven Meta Ads Specialist to join our marketing team on a full-time basis. In this role, you will develop, manage, and optimize paid social campaigns across Meta platforms (Facebook & Instagram) to drive engagement, conversions, and business growth.

You’ll collaborate closely with design and content teams to produce compelling ad creatives, manage budgets for maximum return on ad spend (ROAS), and generate clear, actionable performance reports. This is a remote position with flexibility in working hours, but we require some daily overlap with Sydney, Australia time for team collaboration.

Key Responsibilities

Plan, implement, and optimize Meta (Facebook & Instagram) Ads campaigns to achieve business objectives.
Conduct audience research, segmentation, and targeting to enhance campaign effectiveness.
Collaborate with design and content teams to develop engaging ad creatives that resonate with target audiences.
Set up and manage conversion tracking, Meta pixel implementation, and retargeted strategies.
Execute A/B tests to optimize campaign performance and inform future strategies.
Monitor, analyze, and report on campaign performance metrics, providing clear insights and recommendations for improvement.
Manage ad budgets efficiently to maximize return on ad spend (ROAS).
Stay up-to-date with Meta Ads platform updates, trends, and best practices.
Align paid social efforts with the broader marketing strategy and business goals.
Produce regular campaign reports with detailed insights and recommendations for stakeholders.

Requirements

Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role.
In-depth knowledge of Facebook Business Manager, Ads Manager, and Meta’s advertising ecosystem.
Expertise in audience segmentation, lookalike audiences, and retargeting strategies.
Strong data analysis skills, with the ability to make informed, data-driven decisions.
Familiarity with landing page optimization and conversion rate strategies.
Excellent attention to detail and ability to manage multiple campaigns simultaneously.
Strong communication skills, both written and verbal, for reporting and collaboration.
Meta Blueprint certification is a plus.
Ability to work full-time, Monday to Friday (40 hours per week), with some daily overlap with Sydney, Australia time.

Benefits

Independent Contractor Perks:

Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_23662_JOB

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