Offer summary

Qualifications:

Strong communication skills, both written and verbal., Experience in sales or business development, preferably in a tech or marketing environment., Familiarity with CRM tools like Salesforce or Hubspot., Ability to conduct market research and analyze target accounts..

Key responsibilities:

Conduct personalized outreach to potential clients via LinkedIn, email, and phone.

Qualify incoming demo requests and communicate findings to the sales team.

Research and analyze target accounts to enhance outreach effectiveness.

Document all activities and maintain records in Salesforce/Hubspot.

Job description

We are looking for a Business Development Representative (BDR) to boost our go-to market engine. This is your chance to work with leading global consumer brands.

We are supporting visual content production for the world's biggest brands—and the market is paying attention. Over 200 brands and their agencies are automating content production with Grip, and we’re just getting started. The next phase? Double that number!

We’ve identified the brands that fit our mission perfectly, and your job as a BDR is to transform early engagement into meaningful relationships. You’ll be collaborating closely with sales, marketing, and leadership, working as a critical connector between market demand and Grip’s next wave of customers. If you’re excited by purpose-driven growth and want to be part of a team that’s making bold moves—this is your chance.

What’s Grip? As INDG's software branch, Grip is a visual content automation platform. Grip transforms existing image and video assets into rule-based configurators— automating consistent, hero-quality content variations at scale for any use case. Grip is automating content production for 200+ leading brands and their agencies and supports content production across food and beverage, beauty, personal care, healthcare, automotive, fashion, and consumer electronics industries.

What will you be doing?

Personalized outreach to engaged people from our target accounts via Linkedin messaging, email and phone
o People who react to our Linkedin Ads
o People who click on our emails
Search contact persons of engaged target accounts + personalized outreach via Linkedin messaging, email and phone
Search contact persons of unengaged target accounts + personalized outreach via Linkedin messaging, email and phone
Qualify incoming demo requests that are not ICP – this will involve short qualification calls with clients to clearly understand their intention. Outcome from this call will be transferred to the sales team and entered into salesforce.
Target account research and analysis to feed outreach and be as relevant as possible
Set up email outreach sequences
Master our content library and messaging framework in outreach
Document and maintain all activities in Salesforce/Hubspot
Refine ICP’s as you learn, feeling back to sales and marketing

Required profile