Digital Advertising Strategist

Omni Channel Solutions is looking for a data-driven and strategic Digital Advertising Strategist to join our high-performing team. This role is critical in developing and executing digital advertising strategies that directly contribute to client growth and ROI. As a Digital Advertising Strategist, you will serve as both a tactical campaign expert and a strategic advisortranslating business goals into measurable advertising performance across search and programmatic platforms.

This role places you at the heart of client partnerships. Youll collaborate with Account Managers and Executives, and directly interface with clients to execute digital advertising strategies aligned with business objectives. Your daily mission: keep things on track, optimize for performance, and ensure every dollar spent drives measurable value. You bring sharp attention to detail, strong analytical skills, and a passion for client success. You're comfortable presenting insights, managing budgets, interpreting performance data, and fine-tuning search ads and DSP campaigns. You thrive in conversations, turning complex data into digestible, actionable recommendations that help our clients grow.

ESSENTIAL JOB FUNCTIONS:


• This job operates in an office environment that routinely uses standard office equipment.

• The Employee is required to stand, walk, bend, use his/her hand to handle or feel objects, or tools, reach with hands and arms, talk and hear for extended periods of time.

• Frequently standing/sitting/walking up to 8 hours per day

• Frequently using hands/arms up to 8 hours per day

• Moderate noise level

• Frequently viewing a computer monitor screen for up to 8 hours per day

DAILY TASKS:


• Own day-to-day client communication: email updates, video calls, and performance reviews.

• Execute and optimize Amazon Search and DSP campaigns.

• Analyze advertising reports and provide actionable insights.

• Develop strategic ad plans and manage campaign performance against budget.

• Drive continuous optimization initiatives and recommend new strategies.

• Track and manage budgets, pacing, and click credits.

• Perform campaign creation, edits, automation checks, and QA processes.

• Coordinate and schedule specialist team tasks and timelines.

• Handle media planning, foundational data reports, and ad hoc performance reports.

• Support Specialist teams by guiding task priorities and addressing performance blockers.

• Encourage high morale and work-life balance; monitor workload and prevent burnout.

• Promote wellness initiatives and adherence to company policies.

• Elevate team concerns and cascade key company communications effectively.

SKILLS AND QUALIFICATIONS:


• Bachelors degree in Business, Marketing, Communications, or a related field.

• Experience in digital advertising with direct client interaction.

• Proven experience in Search and DSP platforms (Amazon Advertising preferred).

• Exceptional communication and presentation skills able to engage and advise clients

• Proficient in budget forecasting, pacing, and performance analysis

• Ability to work independently and in a fast-paced, client-driven environment