Offer summary

Qualifications:

Proven experience in performance marketing and digital media management., Strong analytical skills with a focus on data-driven decision making., Ability to collaborate with cross-functional teams and communicate effectively., Experience in managing budgets and optimizing digital campaigns..

Key responsibilities:

Strategize and execute digital marketing campaigns across various platforms.

Monitor campaign performance and manage daily budgets and billing reconciliation.

Report on key performance indicators and lead generation initiatives.

Collaborate with data science and marketing teams to optimize performance and explore new opportunities.

Job description

Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, FashionTV understands and caters to its audience by providing original, unbiased and informative programming not available on other networks. A strong image and exceptional awareness of FashionTV’s brand projects a unique, cosmopolitan and modern style allowing for influential partnerships with many global brands.

Job Description

The Performance Marketing Lead is responsible for the management of digital activities across social, search and display platforms. He /She will plan and execute the paid digital media campaigns as well as manage the optimization and reporting. In collaboration with cross-functional teams, our Executive will be essential to ensuring that integrated digital strategies are aligned with Fashion TV’s objectives.

Key Accountabilities:

Strategize, execute, monitor and manage campaigns across multiple platforms
Oversee growth in performance to meet Fashion TV’s business goals and strategies.
Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
Map ad formats to advertising objectives
Manage a test and learn strategy across traffic to drive insight into brand traffic behavior
Plan and Optimize landing page testing
Report on key performance indicators and lead generation initiatives

- Lead Generation

- Lead Quality Analysis

- Lead Report Understanding

- Spend Report

- Spend Accounting & Management

Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.
Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance
Build Budget Recommendations & Pitch Decks
Document campaign evolution to monitor overall performance and identify best practices.
Present account reviews internally
Explore new opportunities to grow campaigns more efficiently and effectively
Test new channels and trends to build credibility, remain competitive and have an added value
Ensure a data led approach to all activity, creating a clear test & learn strategy.

Fashion TV India :

Greetings from FASHIONTV/ FTV...

World’s Largest Fashion Brand backed with the most viewed, proven and stable high-end Luxury

Fashion and Lifestyle Media House.

www.fashiontv.com

www.company.fashiontv.com

Some Fashion TV Key Facts:

12 24 hrs. Dedicated Fashion Lifestyle channels. 23 years of existence. UHD channel.

Available on leading OTT platforms all over the world. 100 plus of new content every week.

2 Billion Viewers. 250 Cable Satellites. 193 Countries. 500 Million Households. 10 Million

Public TV Sets in Public Places. 5M website hits per month. Fashion TV App gets 500K

Subscribers & 35K installation per Month. Fashion TV You Tube Channel has 65M Views; was