Offer summary

Qualifications:

Rich experience in growth marketing within a SaaS company., Excellent communication skills in English, both spoken and written., Proficiency in marketing automation and blogging software features., Expertise in SEO/SEM and Google Analytics..

Key responsibilities:

Grow inbound demand through website and blog initiatives.

Build and manage a content/editorial calendar to attract a qualified audience.

Create and execute multi-channel marketing campaigns to drive lead generation.

Establish closed-loop analytics with sales to convert inbound marketing activities into customers.

Job description

We are looking for a Sr Director Growth Marketing for a people management SaaS. The SaaS has been helping leading Enterprises like – Razorpay, Disney, Postman, Exotel, Khatabook, PayU and PineLabs achieve faster business results.

Job Profile:

Grow inbound demand through website & blog

Improve conversion rate from search results to website visitors.

Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).

Improve conversion rate from gated submit event to activated trial.

Improve conversion from website visitors to demo request

Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)

Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.

Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.

Optimize marketing automation and lead nurturing processes through email, content, and social channels

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

Conducting customer, competitor, and product research

Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

Propose new and improved inbound marketing campaign ideas

Requirements:

Rich experience in growth marketing in a SaaS company.

Excellent communication skills in English, both spoken and written

Proficiency in marketing automation and blogging software features

HTML/CSS, Canva hands-on experience is an advantage

Expertise in SEO/ SEM, Google Analytics

Experience with Keyword Research Analysis.

Proven skills with On page / Off Page SEO.

Creative thinker and problem solver

Efficient organizational and time management skills

Data-driven and research-oriented