Director, Marketing

Position Summary

The Director of Marketing is responsible for supporting the commercialization of imetelstat through the creation and refinement of marketing strategy, programs, and materials to ensure a high level of patient awareness and education.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director, Marketing will report the Executive Director, Marketing.

Primary Responsibilities

• Design and execute integrated post-launch plan of patient materials and patient support program with the Market Access team, including the development of tactics (e.g., patient brochure, hub strategy/materials, and advocacy awareness, as appropriate) 
• Develop and create Oncology Clinical Educator (OCE) materials, appropriate patient management strategy through various marketing channels, including personal/non-personal promotion and patient campaign/messaging 
• Drive the flawless execution of marketing tactics and programs
• Lead overall congress planning with cross-collaboration (e.g., booth, convention activity, KOL engagement)
• Develop and align the right consumer and patient channel strategies and objectives
• Responsible for management of promotional budget 
• Lead cross-functional launch planning meetings with core and extended team members
• Interact with patient advocates and healthcare professional (HCP) experts to acquire insights and feedback on educational content through appropriate channels (e.g., ad boards, 1:1, patient support team, etc.)
• Ensure adherence to all legal and regulatory requirements
• Champion compliant collaboration across departments and field-based teams to develop integrated strategies and solutions for patients and providers aligned to brand strategy 

Competencies

• Deep understanding of key market dynamics in competitive environment and implications to product strategy and messaging through market research, customer interactions, etc.
• Proven leadership skills and the ability to collaborate in a highly cross-functional environment 
• Strong strategic agility with the ability to analyze complex business issues and opportunities
• Adaptable to evolving market and competitive dynamics
• Ability to utilize sound judgment to establish appropriate objectives
• Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment
• Strong interpersonal skills and superior cross-functional team player with ability to influence
• Intelligent, enthusiastic, ambitious, and creative
• Results-oriented, able to prioritize, and self-motivated
• High external focus with passion for patients
• Excellent verbal and written communication skills
• Ability to work in ambiguity
• Highest level of ethics, integrity, and trust while acting with courage and candor
• Available to travel and work independently

Experience

• Bachelor’s degree in business, marketing, or life sciences required; Advanced degree preferred
• 9 to 12 years of progressive commercial experience in the pharmaceutical/biotechnology
• industry
• Prior oncology/hematology product launch experience required
• Experience with developing and executing marketing strategies and tactics
• Experience in managing multiple external agencies efficiently and effectively
• Prior patient marketing experience and/or experience with patient support programs a plus

EEO Statement: 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. 

Benefit Statement:

All regular-status, full-time employees of Geron are eligible to participate in the Company’s comprehensive benefit program, pursuant to plan terms and conditions.  Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan.  Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events.  Geron recognizes that its employees work in many different states and therefore may be affected by different laws.  It is Geron’s intention to comply with all applicable federal, state, and local laws that apply to the Company’s employees.

Salary Statement:

Offered compensation is determined based on market data, internal equity, and an applicant’s relevant skills, experience, and educational background.  The salary ranges displayed below are only for those who, if selected for the role, will perform work in the specific locations listed.  Please note the employment opportunity is not limited to these locations. 

General Salary Range: $215,000 to $230,000