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Retentions Marketing Manager for a D2C Wellness Brand

Remote: 
Full Remote
Contract: 
Full time
Work from: 
India

Offer summary

Qualifications:

5+ years of experience in B2C ecommerce, SaaS, digital, and analytics companies., Deep expertise in customer retention, loyalty, and app engagement., Strong analytical mindset with a focus on data-driven decision making., Proficiency in using digital marketing tools for performance enhancement..

Key responsibilities:

  • Set up and manage retention marketing campaigns using automation tools.
  • Generate revenue through strategies for repeat purchases, cross-selling, and upselling.
  • Analyze customer data to segment and retain the customer base effectively.
  • Utilize insights from transaction data to optimize consumer journeys and marketing efforts.

NetSysCon Consulting (Hiring Leaders) logo
NetSysCon Consulting (Hiring Leaders) Human Resources, Staffing & Recruiting SME http://www.netsyscon.in/
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Job description

We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand.
Reports to- GM Marketing

Job Profile:
Retention Marketing
Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove
Automate communication sequences using Email, SMS, WhatsApp, push notifications
Strategy & Execution
Generate revenue through repeat purchases, cross-sell, upsell to online customers
Setup rule-based customer journeys for e-commerce customers
Analytics
Nurture B2C customer base using monthly cohorts analysis
Segment & retain customers using RFM analysis
Intuition & data-driven approach to analyze consumer behavior and drive actions
Analyze transaction data, curate consumer insights to retarget across channels, products
Analyze campaign & website transaction data to build consumer journey

Requirements:
5+ years experience in B2C ecommerce, SaaS, digital & analytics companies
Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)
Strong analytical mindset with data driven decision making
Highly digital tools savvy to drive performance

Required profile

Experience

Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Customer RetentionData-Driven Decision MakingAnalyticsMobile MarketingFacebook MarketingApple Push Notification ServiceE-CommerceCustomer AnalysisMarket SegmentationEmail MarketingMarketing AutomationWeb Application DevelopmentOptitex (Fashion Design Software)

Other Skills

  • Analytical Thinking
Are you interested?

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