Offer summary

Qualifications:

5+ years of product marketing experience, preferably in fintech/B2B SaaS or tech environments., Experience in market research, messaging, positioning, and branding., Strong verbal and written communication skills with attention to detail., Data-driven mindset with the ability to analyze client insights and marketing effectiveness..

Key responsibilities:

Collaborate with tech, product, and sales teams to create a strategic marketing roadmap.

Conduct market research to understand competitive landscape and client needs.

Develop and manage content for various marketing initiatives, including web and social media.

Measure and report on product marketing effectiveness, adjusting strategies as needed.

Job description

Job Role: Product Marketing Specialist (Tech/SaaS/B2B)

Job Description

“We are looking for a creative and analytical product marketing specialist to join our team.”

Your Responsibilities:

Collaborate across our tech, product, and sales team to develop a strategic marketing roadmap to target SME’s, Startups and Freelancers.
Develop a deep understanding of the product offerings and evolve its positioning, messaging, and differentiation.
Conduct market research and use data to understand the competitive landscape and what our prospective clients need to be successful.
Work across adoption, product, and design teams to create effective product content for our clients.
Develop creative material to support our talent acquisition and client activities.
Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach.
Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly.
Scale the impact of product by supporting strategic 3rd party integrations.
Own strategy and creation across all content types (such as web, pitch decks, demo scripts, customer stories, videos, product/sales collateral, thought leadership and datasheets.)

Requirements:

5+ years of product marketing experience.
Ideally, 3+ years of working experience in fintech/B2B SaaS/any tech product-based environment.
Experience in marketing products to large target groups and navigating buyers of prospective organizations.
Experience in planning and rolling out large-scale marketing campaigns and possess the ability to identify improvements using a data-driven approach with product teams.
Experience in market research, messaging, positioning, and branding.
Proven experience working with global marketing, product, and sales teams. (Having global experience is an added advantage)
Proven track record in developing marketing content including client-facing materials, communications, and value propositions.
Data-driven with an appetite to uncover client insights and measure the impact of product marketing efforts.
Previous experience working within the broader finance/B2B industry is a plus.

Knowledge, Skills, and Abilities:

Excellent verbal and written communication skills, with high attention to detail.
Strong public speaking skills and comfortable presenting to groups of 50 – 100+.
Strong understanding of digital marketing industry dynamics, especially brand advertising as it pertains to the new age startups.

Required profile