Offer summary

Qualifications:

Strong writing skills with fluent English proficiency., Experience in fashion writing for blogs, magazines, or eCommerce sites., Knowledge of SEO best practices to enhance content visibility., Ability to research and tailor content to seasonal trends and target audiences..

Key responsibilities:

Create 4-5 engaging, trend-driven articles per week for an online fashion brand.

Write seasonal fashion trend reports, styling guides, and occasion-specific articles.

Ensure content aligns with the brand's voice and resonates with young, fashion-conscious readers.

Work autonomously and contribute fresh ideas that support the brand's content goals.

Job description

About Us:

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.

Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

The Role:

We are looking for a talented and experienced fashion content writer to create 4-5 engaging, trend-driven articles per week for a leading online fashion brand. This role is ideal for someone who understands the ever-changing fashion landscape, stays updated with social media trends, and can craft compelling, SEO-optimized content that resonates with young women looking for the latest styles.

What will you be writing?

Seasonal fashion trend reports (e.g., “The Must-Have Dresses for Autumn 2025”)

Styling guides (e.g., “How to Layer Dresses for Transitional Weather”)

Occasion-specific fashion articles (e.g., “The Best Wedding Guest Dresses for 2025”)

Trend-focused pieces inspired by social media, celebrity style, and runway fashion

Who are we looking for?

A strong writer with fluent English skills who can produce polished, engaging, and brand-aligned content.

Someone with experience in fashion writing—whether for blogs, magazines, retailers, or eCommerce sites.

A writer who can research and write about seasonal trends across various markets, ensuring content is highly relevant and tailored to the target audience.

Ability to produce content that matches the brand’s voice, making it fun, relatable, and engaging for young, fashion-conscious readers.

SEO knowledge is a plus, ensuring content ranks well and drives organic traffic.

Someone who can work autonomously, take initiative, and bring fresh ideas that align with the brand’s content goals.

A writer who is proactive in adding value to the business through their own insights and creativity.

Are you our next freelance SEO Content Writer?! Click apply to find out more!

At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.

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