Manager, Endurance Events Marketing

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

We are seeking a dynamic Marketing Manager to lead all marketing efforts for Ventures Endurance. The ideal candidate will be responsible for creating and managing the marketing budget, overseeing marketing campaigns, and maintaining relationships with key vendors. This role requires a strategic thinker with excellent communication skills and the ability to work collaboratively with various teams to enhance the runner experience.

Key Responsibilities

• Budget Management: Create and manage the marketing budget, encompassing core marketing expenses and marketing dollars for all events. Ensure spending remains in check and is allocated effectively.
• Marketing Leadership: Lead all marketing efforts for Ventures Endurance, including deciding where all marketing dollars are spent and monitoring registration trends to adjust marketing efforts as needed.
• Vendor Relationships: Maintain relationships with outside vendors.
• Team Collaboration: Work closely with other Ventures Endurance teams (Design Team, Race Directors, Sponsorship, Volunteer, Expo, Groups) to ensure all important information and assets are flowing to the marketing team. Identify potential communication gaps and improve them to enhance the runner experience.
• Project Management: Collaborate with the project manager to plan registration openings and promotions. Determine timelines, discounts, and special activation items.
• Sponsorship Alignment: Work with the sponsorship team to ensure sales align with capabilities and provide reporting.
• Ad Placements: Work with team members on ad placements, including Meta, TikTok, and Google. Provide feedback to optimize campaigns, make budget adjustments, facilitate conversations with reps, and troubleshoot platform issues. Plan and execute direct mail campaigns.
• Invoicing Management: Manage invoicing for ad spends, tools, print, videography, content creators, etc.
  
  

Qualifications

• Proven experience in marketing management, preferably in the endurance sports or events industry.
• Strong budget management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Experience with digital marketing platforms and tools.
• Strong project management skills.
  
  

#LOCALiQ

The annualized base salary for this role will range between $55,000and $81,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.