Offer summary

Qualifications:

3+ years of experience in SEO, digital performance, or web analytics roles., Strong proficiency with Google Analytics and SEO tools., Working knowledge of HTML, CSS, and basic JavaScript., Bachelor’s degree in marketing, business, or related technical field preferred..

Key responsibilities:

Maximize website performance and conversion rates through data-driven strategies.

Implement SEO best practices and monitor website performance metrics.

Oversee integration of third-party tools and manage API connections.

Generate performance reports and collaborate with teams to implement optimization strategies.

Job description

Repserve is a leading provider of innovative sales and marketing solutions, specializing in helping businesses expand their reach and maximize their growth potential. We're growing and need someone who can take charge of our digital presence—from revamping our website to boosting our visibility online.

We’re looking for a proactive and skilled Web Optimization Specialist. This role is responsible for maximizing our website's performance, visibility, and conversion rates through data-driven optimization strategies. This hands-on role focuses on implementing SEO best practices, monitoring website performance metrics, and managing technical integrations to ensure our digital presence delivers optimal results for both users and business objectives

Key Responsibilities

Website Performance

Migrate existing website content to a newly selected platform (directional input valued)
Work with content creators to update existing copy to incorporate best practices for SEO and optimization
Lead comprehensive website monitoring, utilizing analytics tools to track key performance metrics and identify areas for improvement
Implement and maintain website performance testing protocols to ensure optimal page load speeds and UX
Develop and execute strategies to improve website conversion rates through A/B testing and data-driven optimizations
Monitor website uptime and address technical issues promptly

SEO Strategy & Implementation

Develop, implement, and maintain a comprehensive SEO strategy aligned with business objectives
Conduct regular keyword research and competitive analysis to identify optimization opportunities
Optimize website content, metadata, and structure to improve search engine rankings
Monitor algorithm updates and industry trends to adapt SEO strategies accordingly
Provide regular reporting on SEO performance metrics and recommendations for continuous improvement

Integration

Oversee the integration of third-party tools and platforms with the website architecture
Manage API connections and ensure seamless data flow between systems
Coordinate with development teams to implement tracking codes, pixels, and other marketing technologies
Troubleshoot integration issues and implement solutions to minimize disruption

Conversion Rate Optimization

Design and execute A/B tests to improve user experience and conversion rates
Analyze user behavior data to identify friction points in the user journey
Implement UI/UX improvements based on heatmaps, session recordings, and user flow analysis
Document test results and share learnings with broader team

Reporting & Communication

Generate regular performance reports highlighting key metrics and optimization opportunities
Translate technical concepts into clear, actionable recommendations for non-technical team members
Collaborate with content, design, and development teams to implement optimization strategies
Provide SEO guidance for new content and website updates

Team Leadership & Collaboration

Guide the work of content creators, and digital marketers in optimization initiatives
Collaborate with operations and marketing teams to align website optimization with broader marketing strategies
Partner with core management team to implement technical improvements
Educate internal stakeholders on best practices for web optimization

Qualifications

Required Skills & Experience

3+ years of experience in SEO, digital performance, web analytics, or related digital optimization roles
Proven track record of improving website performance metrics and SEO rankings
Strong proficiency with Google Analytics, Google Search Console, and other SEO tools
Experience with A/B testing methodologies and conversion rate optimization
Working knowledge of HTML, CSS, and basic JavaScript
Familiarity with CMS and CRM platforms
Excellent analytical skills with the ability to extract insights from performance data
Strong problem-solving capabilities and attention to detail

Preferred Qualifications