Sales Development Representative - EdTech (SAAS)

Title: Sales Development Representative

Location: UK Remote

Salary: £31,500 base + sales incentive plan

 We are PSI Services. We power world leading tests. Delivered with trusted science and the very best test taker experience. PSI supports test-takers on their journey to pursuing dreams and gaining certifications that are important to them. They believe that their dreams are worth working for; that their dreams are worth the effort. And we believe that too. This is our core purpose, to empower people to achieve their dreams. We do this by being the best provider of workforce solutions, which foster both technology and science to deliver the best solutions for our test takers.

 We are searching for top talent to join our PSI team and help grow our products and services. We have a creative, supportive and inclusive culture where we empower people in their careers to be their authentic self and make the most of their great talent.

 At PSI, we are committed to helping people meet their potential and we believe that promoting diversity, equity and inclusion is critical to our success. That’s why you’ll find these ideals are intrinsic to our company culture and applied throughout the employee lifecycle.

 Learn more about what we do at: https://www.psiexams.com/

The Sales Development Representative (SDR) plays a crucial role in driving PSI’s business growth by identifying, qualifying, and generating new business opportunities. This role is responsible for engaging with prospective clients, conducting outbound prospecting, and supporting the sales pipeline to accelerate revenue growth. The SDR collaborates closely with the sales, marketing, and account-based marketing (ABM) teams to execute strategic outreach initiatives, ensuring seamless lead generation and nurturing.

As part of the Commercial team, this role reports to the Account Based Marketing Lead and requires a proactive, results-oriented mindset with a passion for building strong relationships with potential clients. The ideal candidate is highly motivated, eager to learn, and comfortable working in a fast-paced environment.

This is a permanent, full-time role with flexible working options, though core availability during Monday-Friday office hours is required. Occasional travel may be necessary for industry events and client meetings.

• Prospecting & Lead Generation: Conducts outbound prospecting activities, including cold calls, emails, and LinkedIn outreach, to identify potential clients.
• Qualifying Leads: Engages with inbound and outbound leads to assess needs, identify decision-makers, and determine sales potential.
• Sales Pipeline Support: Maintains and manages a structured pipeline of qualified opportunities to support revenue goals.
• Collaboration with Sales, Marketing, & ABM Teams: Works closely with the sales, marketing, and account-based marketing teams to align prospecting efforts with targeted campaigns and business objectives.
• CRM Management: Accurately records and updates prospect interactions in the customer relationship management (CRM) system.
• Appointment Setting: Schedules discovery calls and meetings for the sales team with qualified prospects.
• Industry Research: Stays informed on industry trends, competitor offerings, and market developments to refine outreach strategies.
• Follow-up & Nurturing: Engages in ongoing follow-ups with potential customers to nurture leads and build relationships.
• Performance Tracking: Measures and reports on key performance indicators (KPIs) to assess effectiveness and refine strategies.

• 1-3 years of experience in sales development, lead generation, or business development within a B2B environment, preferably in education, certification, or assessment industries.
• A bachelor's degree or equivalent in Business, Marketing, Communications, or related fields.
• Strong communication and interpersonal skills with the ability to engage and build relationships with prospective clients.
• Proficiency in CRM systems (e.g., Salesforce, HubSpot) and sales engagement tools.
• Experience with cold calling, email outreach, and LinkedIn prospecting.
• Familiarity with account-based marketing principles and collaboration with ABM teams.
• Self-motivated, goal-oriented, and comfortable working in a target-driven
• Excellent time management and organizational skills to prioritize tasks effectively.
• Strong research and analytical skills to identify and understand prospect needs.
• A team player with the ability to collaborate across departments and support business objectives.

Benefits & Culture

 At PSI, our culture is to be transparent and fair. That’s why all of our roles have been benchmarked at a competitive rate against the local market they are based in. To be transparent all of our adverts now include the salary so you can see if we align with your expectations when looking for your next role.

In addition to a competitive salary, we offer a comprehensive benefits package and supportive culture when you join us. This includes;

• 401k/Pension/Retirement Plan - with country specific employer %
• Enhanced PTO/Annual Leave
• Medical insurance - country specific
• Dental, Vision, Life and Short Term Disability for US
• Flexible Spending Accounts - for the US
• Medical Cashback plan covering vision, dental and income protection for UK
• Employee Assistance Programme
• Commitment and understanding of work/life balance
• Dedicated DE&I group that drive core people initiatives
• A culture of embracing wellness, including regular global initiatives
• Access to supportive and professional mechanisms to help you plan for your future
• Volunteer Day and a culture of giving back to our community and industry through volunteering opportunities