Offer summary

Qualifications:

Proven experience in a senior commercial or marketing role, preferably in a digital business., Strong background in digital marketing, including SEO, PPC, social media, and email marketing., Demonstrated success in revenue growth and business development., Excellent communication and stakeholder management skills..

Key responsibilities:

Develop and execute a commercial strategy to drive revenue growth through various channels.

Oversee digital marketing strategies to enhance traffic and engagement.

Identify new business opportunities and partnerships aligned with the brand’s mission.

Lead and manage a high-performing team while analysing performance metrics for strategy refinement.

Job description

This is a remote position.

We are seeking a commercially driven Sales & Marketing Director to lead a digital platform into its next phase of growth. The ideal candidate will have a strong marketing background, with deep expertise in digital marketing, growth strategies, and monetisation. They will drive revenue, partnerships, and engagement while ensuring that the brand remains a trusted source of information for its audience. Fully remote position with working hours 10am to 6pm.

Our client is a trusted resource for parents and educators, providing essential advice, insights, and support to families navigating the education system. With over 5 million visits per year and a strong social media and newsletter following, the platform is committed to enhancing its services and expanding commercial success under new leadership.

Key Responsibilities:

Develop and execute a commercial strategy to drive revenue growth through advertising, partnerships, and new monetisation models.
Oversee digital marketing strategies, including SEO, paid media, content marketing, and social media, to enhance traffic and engagement.
Identify new business opportunities and partnerships that align with the brand’s mission and growth objectives.
Optimise the user experience, ensuring the platform meets the evolving needs of its audience.
Lead and manage a small high-performing team, fostering a results-driven and innovative culture.
Analyse key performance metrics and use data-driven insights to refine strategies and improve ROI.
Represent the organisation in the media, at industry events, and in strategic discussions with stakeholders.
Oversee financial planning and budgeting to ensure sustainable growth and profitability.
Ensure the effective development, maintenance, and optimisation of the platform’s website, including experience with WordPress development.

Requirements

Proven experience in a senior commercial, marketing, or leadership role, ideally in a digital business.
Strong background in digital marketing, including SEO, PPC, social media, and email marketing.
Demonstrated success in revenue growth, business development, and commercial strategy execution.
Data-driven mindset with the ability to analyse performance metrics and implement improvements.
Experience leading teams and working in a fast-paced, dynamic environment.
Excellent communication and stakeholder management skills.
Experience with WordPress development, website management, and optimisation.
Experience in digital media advertising and sponsorship is a major plus.
Passion for education, parenting, and community-driven businesses is a plus.

Benefits

This is a unique opportunity to lead and scale a well-established brand with a loyal audience. If you are a commercially focused leader with a passion for digital marketing and business growth, we would love to hear from you.

Fully remote position with working hours 10am to 6pm.

Salary:

R60 000 - R70 000 + bonus based on revenue growth

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