Senior Communications Specialist, Social Media Strategist

With minimal supervision, lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences.

Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities

Responsible for communication management for projects involving high priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies

Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications

Responsible for strategic communication oversight and recommending ongoing enhancements for the assigned audience, program(s), or channel(s)

Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives

Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups

Evaluate the impact of different communication channels and messaging strategies to ensure effective communication

Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development

Understand and leverage communication touchpoints for assigned audiences and/or projects

Ensure market positioning and approved key messages are adhered to

Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics

Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement

Advise and recommend effective communication approaches

Write and edit copy for various communication pieces

Manage various communication processes and workflows

Work with the manager and recommend tactical assignments of work for other team members to support strategic communication needs

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Communications, or related experience

Four years experience in related communications work for a variety of mediums and customizing content to targeted audiences

Project management experience

Excellent written and verbal communication skills

Ability to work with individuals from all levels of the organization

Proficient in word processing and desktop publishing applications

Preferred Skills

Proven experience developing and executing social media strategies that increase brand awareness and deliver measurable business outcomes

Deep understanding of paid social ads strategy and execution, and organic content trends to maximize reach and engagement

Data-driven with experience tracking and analyzing content performance and regular reporting to inform strategy adjustments

In-depth understanding of social channels (current leaders and emerging) and influencer landscape

Natural storyteller with a creative eye who is comfortable behind or in front of the camera

Proven ability to find creative solutions to challenges and use data to drive content development and programming decisions

Some travel required 

#LI-REMOTE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

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