Marketing & Events Executive

Job Description:

Marketing & Events Executive

Xn Leisure is a leading provider of innovative leisure management software designed to help leisure centres, gyms, and wellness facilities streamline their operations and enhance customer engagement. Our product-driven approach keeps us at the forefront of the industry, and we’re committed to building user-centric solutions that deliver real value.

We are looking for a dynamic and proactive Marketing and Events Executive to join our marketing team. This role will have a unique focus on collaborating with our product team to effectively communicate our software’s features and benefits, while also managing impactful events that showcase our offerings.

Job Summary:

The Marketing and Events Executive will play a crucial role in the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement. This role will require close collaboration with the product team to understand our software’s features and how they translate into value for our clients. The ideal candidate will also plan and manage events (both virtual and in-person) that effectively promote our brand and product offerings to the leisure and wellness industry.

Key Responsibilities:

Marketing Strategy & Execution:

• Develop and implement marketing campaigns to promote our software products

• Collaborate closely with the product team to create compelling content, including product launches, feature announcements, and educational materials

• Develop and maintain a content calendar, ensuring timely and relevant distribution across various channels (email, social media, website, etc.)

• Conduct market research to understand trends, competitors, and customer needs, and use insights to inform marketing strategies

• Manage and optimise digital marketing channels, including SEO, PPC, and social media advertising

• Monitor and report on the effectiveness of marketing activities, providing insights and recommendations for improvement.

Product Collaboration:

• Work closely with the product team to gain an in-depth understanding of new and existing features

• Develop marketing materials such as product videos, brochures, and case studies that highlight product value and use cases

• Conduct product training sessions for internal teams to ensure alignment in messaging and product knowledge.

Event Management:

• Plan and execute virtual and in-person events, including trade shows, product demos, webinars, and customer appreciation events

• Manage event logistics, from venue selection and vendor coordination to registration and follow-up communications

• Create engaging event content that effectively communicates the benefits of our software and drives attendee engagement

• Track and analyse event performance, providing reports and recommendations for future improvements.

Content Creation & Management:

• Create and manage a variety of content types, including blog posts, whitepapers, newsletters, and case studies, with a focus on demonstrating product value

• Work with design and multimedia teams to produce visually appealing content assets

• Ensure brand consistency across all marketing and event materials.

Skills and Qualifications:

• Proven experience in a marketing or events role, ideally within a SaaS or technology-driven company

• Degree or equivalent in Marketing, Communications, Business, or a related field

• Proven experience in digital marketing, content creation, and lead generation strategies

• Experience planning and executing both virtual and in-person events

• Ability to quickly learn and understand complex software products, translating technical features into client benefits

• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams, especially product teams

• Exceptional project management skills, with the ability to manage multiple campaigns and events simultaneously

• Familiarity with analytics tools (e.g., Google Analytics) and the ability to measure and report on the performance of marketing initiatives

• Proficiency in marketing automation tools, CRM software (e.g., HubSpot, Salesforce, we use Zoho), and event management platforms

• Innovative thinking and a creative approach to problem-solving and content development.

Desirable Skills:

• Familiarity with the leisure, wellness, or fitness industry

• Basic understanding of UX/UI principles to better align marketing content with the product experience

• Experience with graphic design tools (e.g., Adobe Creative Suite) or video editing software.

Character and Personal Qualities:

We are looking for someone who is:

• Fun and Approachable: You bring energy and enthusiasm to your work and can easily engage with team members, clients, and event attendees in a friendly and professional manner

• Dynamic and Adaptable: You thrive in a fast-paced environment, can juggle multiple projects with ease, and are always ready to adapt to new challenges and opportunities

• Customer-Focused: You are passionate about understanding and meeting the needs of our customers, and you always put the customer experience at the forefront of your work

• Team-Oriented: You collaborate effectively, are open to feedback, and contribute positively to team culture, fostering a spirit of collaboration and mutual respect.

Business Unit: 

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More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals.  Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa.  Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.

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