Offer summary

Qualifications:

3+ years of B2B marketing experience, particularly in demand generation., Proven experience with ABM/ABX programs and familiarity with marketing tools like Marketo and Google Analytics., Strong communication skills and ability to work independently in a fast-paced environment., Solid understanding of market segmentation and campaign analysis..

Key responsibilities:

Develop and execute integrated B2B marketing programs across various channels.

Manage end-to-end campaigns including digital, social, and paid media.

Track and report on marketing performance, optimizing strategies based on insights.

Collaborate with internal teams to align marketing efforts with sales and product management.

Job description

Description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

As the right fit for this position, you’ll join our Marketing team to turn ideas into execution across all channels. With a distinctive digital flair, you’ll help develop and own our enterprise marketing plan and lead integrated demand generation campaigns. Your demand gen portfolio will include developing and executing programs across myriad channels – creating impactful content, regularly identifying growth opportunities, testing and experimenting, tracking and reporting results and optimizing campaigns for success. You’ll also take on larger projects, spanning paid programs and sales enablement.

Primary Responsibilities:

Deeply understand our target audience and journey, and ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal results
Conceptualize, plan, execute, and optimize integrated B2B marketing programs
Create on-target messaging across the buying cycle and personas
Launch and manage 3rd party programs and maintain vendor relationships
Manage campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, blog, webinars, etc.
Create and maintain program playbooks to enable sales to support initiatives
Provide input into programs and content based on data and best practices
Work with marketing operations to deliver programs to defined target segments
Track and report on the performance of marketing efforts and programs, leveraging insights to optimize across channels and initiate new tactics / campaigns
Lead or support other marketing communications and marketing activities that align with the strategy
Collaborate with internal teams including sales, product management and marketing operations
Employ project management expertise to coordinate workflows, establish processes to ensure programs are launched successfully

Requirements:

3+ years of B2B marketing experience, including managing and executing demand gen efforts
Proven, hands-on experience deploying, managing and optimizing ABM/ABS programs Demonstrated ability to work with minimum supervision to activate and manage myriad channels
Up-to-date with the latest trends and best practices in marketing and measurement
Familiarity with industry standard tools and analytics packages, including Marketo, Google Analytics, and Salesforce
Success with managing multiple programs and projects
Must have a solid understanding of market segmentation; strategy, planning and execution of marketing activities
Proven demand generation, engagement, and optimization experience in a multi-touch buying landscape
Excellent communication and interpersonal skills
Self-starter and collaborative team player able to work independently in fast-paced environment
Enjoys working in a team atmosphere with shared deadlines and multi-departmental projects
Experience with campaign analysis, measurement, A/B testing, and reporting

ABM/ABX Campaigns:

Design and execute Account-Based Marketing (ABM) and Account-Based Experience (ABX) campaigns focused on engaging high-value target accounts to accelerate pipeline and drive revenue growth.
Partner with Sales, Product Marketing, and Marketing Operations to identify strategic accounts and align personalized campaign strategies across multiple touchpoints.
Build tailored outreach programs using insights such as intent data, firmographics, and behavioral signals to ensure relevance and impact.
Manage multi-channel ABM tactics—including digital ads, email, content syndication, events, and personalized web experiences—to deliver cohesive account journeys.
Track and report on account engagement, pipeline influence, and ROI, leveraging analytics to refine tactics and improve performance.
Continuously test new ABM/ABX approaches and innovate to maximize engagement and conversion rates across key accounts.

Desired Skills:

B2B tech and/or SaaS marketing experience a plus
Contend development skills
Strong orientation to project management and managing program details
Ability to develop end-to-end reporting that helps drive strategic decisions

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

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