3+ years of experience in mobile game user acquisition, DSP, performance marketing, or branding campaign management., Proven experience with gaming companies or in-house experience with game and app developers., Bachelor's degree in business, engineering, statistics, or a related field, or equivalent work experience., Fluency in English; knowledge of another language is a plus..
Key responsibilities:
Work with leading gaming studios to identify business goals and marketing objectives, ensuring high ROAS.
Develop and execute user acquisition strategies for diverse audiences across gaming platforms.
Manage mobile campaigns on AppSamurai's and partners' dashboards according to strategy.
Monitor and report on campaign performance metrics, providing insights and recommendations for optimization.
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AppSamurai is a One-Stop-Shop User Acquisition platform for advertisers to access premium placements across the globe. We are here to help you achieve your performance goals by reaching out to the right users at the right moment through different campaign types.
Be the hero who connects games with the most relevant players and helps them open new revenue streams to climb the charts! From user acquisition on multiple channels to monetization with innovative formats, AppSamurai is growing with an outstanding team.
Who we are
AppSamurai is an One-Stop-Shop for mobile games and apps with a proprietary user Acquisition and monetization platform.
We are here to help mobile apps and games to achieve their performance goals by reaching out to the right users at the right moment through different campaign types, and generate revenue beyond the conventional ad-monetization methods.
The Gaming User Acquisition Specialist role gives you a front-seat view of the mobile advertising world. Help games grow around the world, develop your professional career while working with a team of digital Samurais who develop themselves every day.
Who you are:
3+ years of mobile game user acquisition, DSP, performance marketing, or branding campaign management experience
Have proven experience with gaming companies or in-house experience with game and app developers
Bachelor's degree in business, engineering, statistics, or related field or equivalent work experience
Have fluency in English, another language is a plus
Have a solid understanding of how mobile games generate revenue
Have proven analytical skills with the ability to create ad-hoc business reports
What you'll do:
Work with some of the leading gaming studios and their user acquisition and monetization teams to identify business goals, opportunities, and online marketing objectives and assure the highest level of ROAS
Develop and execute user acquisition strategies to reach diverse audiences across gaming platforms
Help games and apps grow and monetize in a profitable, sustainable, and high volume capacity by becoming a trusted advisor
Manage mobile campaigns on AppSamurai's and our partners' dashboards in accordance with the strategy
Monitor, analyze, and report on campaign performance metrics, providing detailed insights and recommendations for optimization
Partner with the product, engineering, and data science teams to develop better solutions and lead new integration efforts to reach more partners
Provide subject matter expertise to AppSamurai sales teams and customers in terms of best practices and capabilities to ensure balanced revenue strategies
Participate, contribute, and help develop internal training courses
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.
From: California (USA), Colorado (USA), Florida (USA), Illinois (USA), Kansas (USA), Maryland (USA), Massachusetts (USA), Missouri (USA), New Jersey (USA), New York (USA), Texas (USA), Washington (USA) (Full Remote)
Full time
Customer Acquisition ManagementDigital AdvertisingMarketing Performance Measurement And Management