Sr Marketing Manager, Pharma & Consortia Engagement
Offer summary
Qualifications:
Bachelor’s degree in life sciences, marketing, or a related field (advanced degree preferred)., 5+ years of experience in marketing, preferably within the medical diagnostics, pharmaceutical, or biotech industries., Strong experience in oncology and/or genomics is highly preferred., Exceptional communication skills, both verbal and written, with the ability to distill complex scientific concepts into simple, impactful messages..Key responsibilities:
- Translate complex scientific data into compelling narratives for customer groups to drive industry approaches to ctDNA-guided clinical trials.
- Develop and execute customized marketing strategies that align Natera’s oncology solutions with the needs of partners.
- Implement B2B marketing campaigns across various channels to drive awareness and adoption of Natera’s oncology products.
- Continuously monitor market trends and evaluate the effectiveness of marketing efforts to adapt strategies and meet growth targets.
Job description
Anticipated Travel: 25%
About Natera
At Natera, we are transforming the future of oncology care with groundbreaking molecular and genetic testing solutions. Our innovative products, such as the Signatera molecular residual disease (MRD) assay, empower healthcare providers with data-driven insights to improve patient outcomes. Join a team that values innovation, collaboration, and the relentless pursuit of better health outcomes for patients.
Position Overview
Natera is seeking a dynamic Sr. Marketing Manager, Pharma and Consortia Engagement to lead marketing strategies and guide clinical research partnerships with pharmaceutical companies, consortia groups, and key opinion leaders (KOL). This role plays a key part in aligning Natera's oncology product portfolio, including Signatera, real-world data solutions, and comprehensive oncology offerings, with the unique needs of our partners.
As Sr. Marketing Manager, you will collaborate with cross-functional teams such as sales, product management, and medical affairs to develop and execute targeted, multi-channel B2B marketing strategies. Your work will drive customer acquisition, enhance engagement with influential KOLs, and help achieve our strategic growth objectives.
Key Responsibilities
- Messaging Development: Translate complex scientific data (e.g., publications, posters) into compelling narratives for each customer group, to drive forward the industry’s approach to ctDNA-guided clinical trials
- Account-Based Marketing (ABM): Develop and execute customized marketing strategies that align Natera’s oncology solutions with the needs of national and regional systems of care, as well as pharmaceutical partners.
- Multi-Channel Campaigns: Implement B2B marketing campaigns across digital, email, social media, and events to drive awareness and adoption of Natera’s oncology products.
- Sales & Marketing Collaterals: Lead the creation of engaging materials to be used by sales teams when interacting with key decision-makers within pharma, consortia, and clinical research organizations
- Market Analysis: Continuously monitor market trends, competitor activities, and customer feedback to adapt strategies and ensure Natera stays ahead of the curve.
- Performance Tracking: Evaluate the effectiveness of marketing efforts, identifying and addressing gaps to meet growth targets.
- Engagement Opportunities: Identify and manage opportunities to increase Natera’s visibility across key stakeholder groups.
What You’ll Need
- Bachelor’s degree in life sciences, marketing, or a related field (advanced degree preferred).
- 5+ years of experience in marketing, preferably within the medical diagnostics, pharmaceutical, or biotech industries.
- Strong experience in oncology and/or genomics is highly preferred.
- Proven success in developing and executing account-based marketing (ABM) strategies in B2B environments.
- Exceptional communication skills, both verbal and written, with the ability to distill complex scientific concepts into simple, impactful messages.
- Strong organizational skills, with the ability to manage multiple projects and deadlines.
- Customer-focused with the ability to build and maintain relationships with key decision-makers across organizations.
Knowledge, Skills, and Abilities
- Problem-solving mindset: Ability to tackle complex challenges and develop innovative solutions that resonate with stakeholders.
- Collaboration: Proven track record of working cross-functionally to achieve shared goals.
- Time management: Ability to juggle multiple projects effectively in a fast-paced, dynamic environment.
- Strong understanding of oncology, molecular diagnostics, and B2B marketing trends.
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
Required profile
Experience
Other Skills
- Problem Solving
- Collaboration
- Communication
- Time Management
- Organizational Skills
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