Social Media Engagement Specialist (ZR_22772_JOB)

This is a remote position.

Schedule: 2 hours every morning – Massachusetts / Eastern Time (US)

Client Overview

Join a thriving wellness coaching practice that’s transforming lives through expert macronutrition guidance and strength training. This rapidly growing Instagram-based business empowers clients to achieve their health and fitness goals through personalized coaching and evidence-based strategies. With a highly engaged community and a commitment to delivering real value, this role offers the opportunity to make a meaningful impact in the health and wellness space.

As a Social Media Engagement Specialist, you’ll play a vital role in nurturing and growing our engaged Instagram community while identifying and qualifying potential clients for our wellness coaching services. You'll manage initial conversations with new followers, share valuable resources, and qualify leads who are ready for personalized coaching. 
This role is ideal for someone who thrives on relationship-building and structured lead management, with potential for growth based on performance. You’ll work closely with the business owner and receive mentorship from an experienced business coach to support your success.

• Welcome new Instagram followers using established communication frameworks
  

• Share free wellness resources and educational materials with potential clients
  

• Conduct initial qualification conversations using structured scripts and systems
  

• Maintain detailed records of all prospect interactions in the lead management system
  

• Follow up with warm leads to maintain engagement and nurture relationships
  

• Identify and escalate qualified prospects to the business owner at the right time
  

• Track and analyze engagement metrics to refine and improve outreach strategies
  

• Collaborate with the business owner to optimize scripts and engagement processes
  

• 3+ years of experience in social media management, customer service, or a related field
  

• Excellent written communication skills; native-level English proficiency required
  

• Demonstrated expertise in Instagram platform features and engagement best practices
  

• Background or strong interest in the health, wellness, or medical field
  

• Proven ability to follow structured processes while maintaining a personal, empathetic tone
  

• Familiarity with CRM or lead tracking systems
  

• Strong organizational skills and attention to detail
  

• Professional, friendly, and empathetic communication style
  

• Ability to work independently and reliably during US business hours
  

• Reliable internet connection and a quiet, distraction-free work environment
  

• Permanent work-from-home setup
  

• Immediate hiring
  

• Consistent freelance work