Director, Integrated Marketing

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

We are seeking a senior marketing leader to drive the global content, thought leadership, and integrated go-to-market strategy for Blue Planet’s AI-driven OSS portfolio, including Agentic AI, GenAI, and Edge AI technologies. This role is responsible for shaping and executing integrated marketing programs that elevate brand positioning, engage key stakeholders, and grow market share in the next-gen OSS space. You will oversee a team of Product Marketing Managers and work cross-functionally with sales, product, engineering, and corporate marketing to accelerate demand and deal growth.

Key Responsibilities:

• Develop and lead Blue Planet’s content and GTM strategy, aligning messaging with emerging technologies and market trends.

• Create high impact thought leadership content and integrated campaigns across digital platforms (web, social, YouTube) to enhance brand awareness and lead generation.

• Define and execute market penetration strategies for AI-driven OSS solutions in inventory, orchestration, and assurance.

• Partner with sales and product teams to support field enablement, solution positioning, and customer engagement activities.

• Engage with media, and industry forums to position Blue Planet as a market leader.

• Form targeted analyst strategy and lead analyst presentations, highlighting current solutions and strategic vision. 

• Deliver executive-level communications, including keynote presentations, customer briefings, and event strategy.

• Manage and mentor a high-performing product marketing team, driving collaboration and innovation.

• Translate customer insights and market intelligence into actionable marketing initiatives.

• Support PR, awards, and co-marketing opportunities with customers and partners to increase visibility and traction in target markets.

Qualifications:

• 15+ years in telecommunications marketing with deep understanding of the service provider market across all areas including RAN, core and edge.

• Proven experience in AI-related technologies (GenAI, Agentic AI, Edge AI, and Analytics) and how they apply to OSS transformation.

• Exceptional storytelling, presentation, and content creation skills.

• Strong leadership and team management experience, with a collaborative, strategic mindset.

• Track record of building successful marketing programs and engaging global stakeholders.

• Bachelor's degree required; MBA preferred.

Ideal Candidate Traits:

• Strategic thinker with a hands-on approach.

• Strong communicator with executive presence.

• Self-starter with a passion for innovation and growth.

• Comfortable leading both strategy and execution in a dynamic environment.

• Experienced and comfortable working in a matrix environment.

Pay Range:

The salary range for this role in California is $201, 700 - $322, 300 USD

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard.  Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

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