Director, Marketing Programs

Role Overview

As the Director of Marketing Programs, you will serve as the strategic operator behind our most important marketing initiatives—partnering across Brand Design & Story, Brand Awareness & Reach, and Conversion & Performance to ensure high-impact programs are launched on time, on budget, and with measurable outcomes. This is a high-leverage leadership role that sits at the center of our marketing org, responsible for orchestrating cross-functional execution, planning, and stakeholder alignment across campaign initiatives.

You will report to the SVP of Growth Marketing and play a critical role in operationalizing marketing strategy at scale.

What You'll Do

Program Leadership & Execution

• Drive cross-functional marketing initiatives across media, brand, lifecycle, creative, and analytics
  
  
• Lead planning and execution for campaign rollouts, launches, and performance initiatives
  
  
• Serve as the connective tissue between strategy and execution across all three marketing pillars
  
  
• Own the marketing program roadmap and ensure strategic alignment with company goals
  
  

Project & Process Management

• Establish and maintain marketing campaign calendars, key milestones, and ownership frameworks
  
  
• Introduce and optimize tools like Asana or Notion to manage execution across internal teams and external agencies
  
  
• Track program KPIs, timelines, and blockers to ensure momentum and transparency
  
  

Cross-Functional Collaboration

• Partner closely with Creative, Performance Marketing, Product Marketing, Media, and Data teams
  
  
• Collaborate with Finance and Marketing Ops to manage budget pacing and resource allocation
  
  
• Drive interlock between Founders, Product, and Growth teams on key marketing initiatives
  
  

Enablement & Optimization

• Support quarterly and annual planning cycles, ensuring top-down alignment and execution readiness
  
  
• Identify bottlenecks and operational gaps and propose scalable solutions
  
  
• Foster a culture of accountability, communication, and iteration across the org
  
  

What You Bring

• 7–10+ years of experience in marketing operations, program management, or strategic marketing roles
  
  
• Experience in high-growth consumer, health tech, or DTC companies
  
  
• Proven ability to lead large, complex cross-functional programs and marketing initiatives
  
  
• Fluency with project management platforms (e.g., Asana, ClickUp, Jira)
  
  
• Strong communication and stakeholder management skills—you drive clarity in ambiguity
  
  
• Analytical mindset with comfort in tracking success metrics and budget impact
  
  
• Experience working with creative, performance marketing, and product marketing teams
  
  

Preferred

• Prior experience in regulated industries (e.g., health, pharma, finance)
  
  
• Familiarity with multi-touch attribution models and performance KPIs (CAC, ROAS, LTV)
  
  
• Exposure to lifecycle marketing, funnel optimization, or paid media workflows

The pay range for this role is $162,000- $190,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.