Bachelor’s degree in Marketing, Communications, or related field, 7+ years of experience in B2B marketing, preferably in pharmaceutical or biotechnology sectors, Strong knowledge of digital marketing, ABM, SEO/SEM, and CRM tools, Proven track record of managing omnichannel campaigns with a focus on revenue and customer engagement..
Key responsabilities:
Create and implement a cohesive omnichannel marketing plan across digital, print, and events
Collaborate with internal teams to align marketing efforts with business goals
Utilize data analytics to measure and optimize marketing campaigns
Manage marketing presence at key industry events to generate leads and brand exposure.
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Together with our colleagues, customers and stakeholders, we impact life and health with science. Before researchers can make scientific breakthroughs, they must have access to state-of-the-art tools, services and expertise to perform experiments and engineer new products. That’s where we come in.
We offer one of the broadest portfolios in the industry for scientists, best-in-class products for pharmaceutical development and manufacturing, and a fully integrated service organization to support CDMO and contract testing across traditional and novel modalities.
Our vision is a world where our innovative products, services and digital offerings help create solutions for people globally and a sustainable future for generations to come.
Merck is a global science and technology company with around 60,000 employees in more than 66 countries.
Not intended for US & CA visitors.
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
You Role
We are seeking an Omnichannel Marketing Communications Manager for the Life Science Services (LSS) Commercial Excellence team. You will report to the Life Science Services Head of Marketing Communications.
The Omnichannel Marketing Manager will be responsible for developing and executing an integrated marketing strategy across multiple platforms (digital, print, events, and more) to effectively engage with key decision-makers in the sectors we operate. The role is crucial for driving both inbound and outbound marketing campaigns that align with the business objectives and customer journey. You have a passion for creating effective marketing communication strategies and campaigns to engage with the scientific community and drive business success.
Key Responsibilities
Create and implement a cohesive omnichannel marketing plan that ensures a seamless customer experience across all touchpoints, including digital (email, social media, SEO/SEM), traditional (print ads, brochures), and events (trade shows, webinars)
Collaborate with internal teams (sales, modality leads, and corporate communications) to ensure alignment between marketing efforts and business goals
Design and execute targeted marketing campaigns that incorporate content, ABM (Account-Based Marketing), and lead nurturing tactics
Utilize data analytics to measure and optimize campaigns, adjusting strategies to increase effectiveness and ROI.
Lead efforts on digital platforms, including website management, social media strategy, email marketing, and SEO to improve visibility and engagement
Ensure alignment between digital and offline campaigns to maintain a consistent brand message
Work closely with internal and external content creators to develop messaging tailored for different channels and customer personas
Ensure content is informative, compliant with industry standards, and resonates with the target audience
Leverage CRM and marketing automation tools (Salesforce Marketing Cloud) to collect and analyze customer data, building a deep understanding of buyer personas and behavior
Segment the customer base to deliver personalized, relevant messages through the appropriate channels
Manage the marketing presence at key industry events such as trade shows, conferences, and webinars to generate leads and brand exposure
E2E Plan and promote event-driven campaigns that integrate with overall marketing objectives
Measure the effectiveness of marketing efforts across channels using KPIs such as customer acquisition cost, engagement rates, and conversion rates
Provide regular performance reports to leadership, using data to refine strategies and ensure ongoing improvement
Collaborate with branding, media, and creative agencies
Who You Are
Minimum Qualifications:
Bachelor’s degree in Marketing, Communications, or related field
7+ years of experience in B2B marketing, preferably within the pharmaceutical, biotechnology, or CDMO sectors with proven track record in customer activation, communication, and/or change management
Strong knowledge of digital marketing, ABM, SEO/SEM, email marketing, and CRM tools (e.g., Salesforce, HubSpot)
Proven track record of managing omnichannel campaigns with a focus on driving revenue and customer engagement
Willingness to travel globally (up to 15%)
Preferred Qualifications
CDMO experience preferred
Excellent communication, Strong problem-solving mindset and project management skills
Data-driven mindset with experience in using analytics to optimize campaigns
Proactive mindset and change agent attitude as well as a collaborative spirit and strong team orientation
Structured working mode and ability to handle competing priorities
Self-motivated, independent learner, passionate about marketing communications and able to work autonomously
What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
Apply now and become a part of our diverse team!
Required profile
Experience
Industry :
Biotech: Biology + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.