VP of Marketing - Key Data

Reports to: Chief Revenue Officer 

About Key Data 

Key Data is the most trusted platform for short-term rental (STR) market intelligence. Powered by direct integrations with millions of vacation rentals, OTAs, and hotels worldwide, our platform delivers unrivaled property- and market-level insights to operators, destinations, and investors. 

We’re a proud Inc. 5000 company and recognized leader in travel data innovation. Our remote-first team has ranked Key Data a “best in class” workplace, and our growth is backed by Pamlico Capital. 

About Pamlico Capital 

Founded in 1988, Pamlico Capital is a private equity firm with $4B+ in assets under management. Pamlico invests in growth-stage companies across software, communications, healthcare, and services. The firm has been recognized by GrowthCap and HEC Paris as one of the top-performing mid-market private equity firms globally. 

The Opportunity 

Key Data is entering a pivotal phase of growth. We're launching new products, expanding go-to-market motions, and elevating our brand as the essential data partner in short-term rentals. We’re hiring a Vice President of Marketing to lead a high-impact, agile marketing team and partner with the Chief Revenue Officer to accelerate growth across all segments. 

This is a hands-on, high-leverage leadership role for a growth-oriented SaaS marketer who can blend brand strategy with performance marketing, GTM execution, and experimentation. You'll be responsible for building marketing systems that scale, delivering revenue-driving programs, and helping Key Data win in a dynamic, fast-changing category.

What You’ll Own 

• Full-Funnel Growth Strategy: Lead a unified marketing plan across demand gen, digital, content, product marketing, and brand to drive qualified pipeline and grow revenue. 

• Own Product Launch Strategy: Collaborate with product and cross-functional teams to plan and execute high-impact go-to-market strategies for new product rollouts, ensuring alignment across positioning, enablement, and demand generation. 

• Drive Localized & Segment-Specific GTM Plays: Design and test regional or audience-specific messaging, offers, and channels that accelerate adoption, unlock new segments, and fuel scalable growth 

• Team Leadership: Coach and grow a high-performing team of marketers, building a culture of ownership, velocity, and creative experimentation. 

• Marketing Performance & Analytics: Own KPIs, attribution, and ROI tracking. Create visibility into pipeline contribution, customer acquisition cost (CAC), and channel efficiency. 

• Brand & Narrative: Shape our positioning and voice in the market. Expand our thought leadership and make Key Data a must-follow brand in the STR ecosystem. 

• Cross-Functional Execution: Collaborate deeply with Sales, Product, and CS to align GTM strategy, improve customer lifetime value, and fuel outbound efforts. 

What Success Looks Like 

• SaaS & Data Experience: 7–10+ years in B2B SaaS, ideally at $10M–$100M+ ARR stage. Familiar with high-velocity sales and ACVs between $5K–$150K+. Experience with data-powered products or industries like travel, hospitality, or real estate and international GTM launches would both be a plus. 

• Growth Marketing Expertise: Proven success scaling demand gen and integrated campaigns. Deep fluency across the modern marketing stack—digital, ABM, brand, content, product marketing, and marketing ops. 

• Systems Builder: Brings structure to ambiguity. Builds repeatable processes for campaign development, messaging iteration, outbound enablement, and attribution. 

• GTM Execution Mindset: Experience launching and testing localized GTM campaigns by region, segment, or vertical - including outbound programs tailored to specific ICPs. Moves quickly from insight to action, using feedback loops to iterate messaging, channel mix, and offer design 

• Data-Driven Decision-Making: Operates with rigor. Uses performance data to prioritize, iterate, and improve. Comfortable owning dashboards and forecast assumptions tied to revenue impact.

• Cross-Functional Leadership: Drives alignment across Sales, Product, and leadership. Sets clear expectations, communicates tradeoffs, and moves fast to unblock execution. 

How They Operate 

The VP of Marketing at Key Data will thrive by: 

• Taking a builder’s mindset—designing systems and scaling processes, not just running campaigns. 

• Moving with urgency and ownership—prioritizing momentum over perfection and leading through action. 

• Balancing creative storytelling with analytical discipline—grounded in insight and accountable to performance. 

• Operating as a collaborator and influencer, not a siloed function—deeply partnering with Sales, Product, and CS. 

• Creating clarity from ambiguity—bringing structure, prioritization, and energy to a fast-moving environment. 

They will struggle if they: 

• Require large teams or infrastructures in place to deliver results 

• Cannot move quickly on testing or iterating 

• Lack comfort with performance data or pipeline accountability 

• Prioritize vision over execution 

• Avoid tough tradeoffs or lack clarity in cross-functional collaboration 

Our Values 

• We Put People First – We prioritize the wellbeing and growth of our people

• We Are Customer Obsessed – Everything we build is to solve real customer problems

• We Are Direct, Kind, Open & Empathetic – We communicate with honesty and purpose

• We Boldly Challenge the Status Quo – We innovate relentlessly and move with intent

• We Take Ownership – We act like owners, solve hard problems, and follow through