Head / VP of Marketing (Remote)

Company is based in Santa Monica, CA

Position is Remote (US/Canada)

No agencies please

Maximus is a mission-driven consumer telemedicine company that provides men with content, community, and clinical support to optimize their health & hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Maximus is looking for a high-impact Head of Marketing who will report to our CEO and sit on our executive team. The Head of Marketing will drive growth across paid, organic, and brand marketing while scaling a world-class in-house team. This role requires a data-driven and customer-obsessed leader who understands how to acquire customers efficiently while improving retention and brand equity over time.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

Responsibilities:

• Own Maximus’s marketing strategy & execution to ensure the company hits revenue, CAC, and retention goals. We doubled our ARR last year and are looking to double ARR again this year.

• Manage & optimize a multimillion-dollar marketing budget, ~$3M to $5M monthly, across performance and organic channels.

• Scale and refine paid acquisition channels (Meta, Google, TikTok, YouTube, Reddit, etc.), ensuring efficient CAC/LTV optimization.

• Develop a robust brand & organic marketing engine (SEO, content, influencers, affiliates, community, PR).

• Test & scale new channels (sales, referrals, partnerships, offline, and guerrilla growth tactics).

• Deeply analyze marketing data to optimize ROAS, retention, and long-term customer value.

• Oversee creative strategy & production for performance marketing, social, and brand storytelling.

• Recruit, mentor, and manage a high-performing in-house marketing team, while leveraging specialized contractors and agencies when needed. We currently have a team of 8, plus contractors and external agencies

• Refine & strengthen Maximus’s brand positioning to increase trust and credibility with customers.

• Collaborate with Product to optimize conversion, landing pages, and onboarding flows.

• Partner with Finance to forecast marketing efficiency and ensure we hit LTV:CAC and payback period targets.

The Ideal Candidate will have:

Experience:

• Must Have: 

  • 10+ years of experience with 5+ years managing a team in consumer e-commerce, subscription, or DTC health.

  • Have scaled revenue at a business to over $100M ARR and managed a minimum marketing spend of $3M per month

  • Deep expertise in paid acquisition with Meta, Google in particular

  • Expert in conversion rate optimization (CRO) - both hands-on practitioner and as a partner, collaborating with the product management team

  • Track record of optimizing LTV:CAC and improving marketing efficiency in a high-growth startup. Obsessed with getting marketing incrementality and attribution right. Looks at data every day to drive decisions. 

  • Strong analytical mindset with experience running structured experiments and A/B tests, both in the context of marketing channels and in downstream product experiences.

  • Ability to scale & manage a high-performing team, including performance, brand, and creative functions.

  • Comfortable in a fast-paced, data-driven, and execution-heavy environment.

• Nice to have:

  • Experience scaling organic marketing strategies (SEO, content, influencers, PR, partnerships).

  • Expertise lead nurturing with CRM (email and SMS).

  • Experience with TikTok, YouTube, and emerging channels like Reddit, Bing, podcasts, CTV, connected radio.

  • Proven experience growing a brand and driving multi-channel expansion beyond just paid marketing.

Qualities:

• First principles Thinker: Highly creative and first principle thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes.

• Courageous & Contrarian: Willing to take risks and use contrarian strategies, while maintaining high brand and medical integrity.

• Compelling Storyteller: You don’t just teach a man to fish, you make them understand why fishing is the noblest of pursuits by telling compelling narratives. 

• Relentlessly Resourceful: Highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy.

• High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint.

• Love of virtue & health: Interest in modern-day men’s movements and personal development. Demonstrates personal dedication and interest in health optimization (you should walk the talk when it comes to diet, exercise, sleep, focus, and relationships).

World-Class Benefits:

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)

• Full Suite: Medical, Dental, Vision, Life Insurance

• Best-in-class 401K options

• Flexible vacation/time-off policies

• Liquidity of options whenever available

• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Maximus is an equal opportunity employer, which not only includes standard protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are aligned with company values. We celebrate intellectual diversity.