Offer summary

Qualifications:

At least 5 years of experience in retention marketing within a B2C or digital product environment., Strong understanding of user data, segmentation, and multi-channel journey orchestration., Technical mindset with experience in data structures and personalization logic., Fluency in English (spoken and written)..

Key responsabilities:

Own and lead the end-to-end CRM and retention marketing strategy.

Design and launch cross-channel CRM campaigns that are timely and relevant.

Collaborate with Product, Marketing, Tech, and Analytics teams to build impactful user journeys.

Define key performance indicators (KPIs), run A/B tests, and iterate based on data insights.

Job description

At JobLeads our mission is to enable jobseekers to land a better job faster. On this mission we are digitizing every aspect of career coaching to make it accessible and affordable to every jobseeker worldwide.

We are active in 40+ countries and our products reach over 4 million users monthly. We are a fully remote company with a positive, diverse, and supportive culture.

We look for people who are curious, inventive, analytical and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative.

The Team:
At JobLeads, we empower job seekers around the world—millions across 40+ countries trust us to move their careers forward. Personalized communication is at the heart of how we deliver value, ensuring each user receives relevant, timely, and meaningful guidance. Join a collaborative team passionate about creating an exceptional user experience powered by smart, data-driven engagement.

Your Role:

We’re seeking a Senior Product Manager – CRM & Retention to lead the development of a highly personalized, data-driven CRM experience. This is a strategic, hands-on role designed for someone who understands lifecycle marketing and knows how to activate customer context across multiple touchpoints. You’ll play a key role in crafting automated experiences that drive engagement and lifetime value at scale.

What You'll Be Doing:

Own and lead the end-to-end CRM and retention marketing strategy
Design and launch cross-channel CRM campaigns (email, push, SMS, WhatsApp, onsite) that are timely and relevant
Collaborate with Product, Marketing, Tech, and Analytics teams to build impactful, personalized user journeys
Develop advanced automation and personalization frameworks using behavioral, transactional, and contextual data
Utilize vector databases and AI to drive contextual targeting and recommendation logic
Define key performance indicators (KPIs), run A/B tests, and iterate based on data insights
Stay ahead of industry trends and continuously bring innovative CRM practices into the business

What You'll Need:

At least 5 years of experience in retention marketing within a B2C or digital product environment
Proven success driving user engagement and business outcomes with data-led CRM strategies
Strong understanding of user data, segmentation, and multi-channel journey orchestration
Technical mindset with experience in data structures and personalisation logic
Proficient in analyzing KPIs and working with complex datasets
Hands-on experience with marketing automation tools and LLM-powered platforms
Background in personalization at scale using advanced data techniques
Fluency in English (spoken and written)
Experience mentoring or leading teams—or a clear drive to grow into a leadership role

Nice If You Have:

Familiarity with vector databases or CRM systems integrated with large language models (LLMs)
Experience building AI-driven workflows in CRM environments

What You Can Expect On Board:

A mission-driven team focused on empowering job seekers around the globe
Opportunities to work on cutting-edge personalization and AI-driven marketing initiatives
Collaborative work culture with a balance of autonomy and support
A high-impact role where your work will directly shape the customer experience
Flexible working conditions and an international, remote-friendly team

If you're passionate about lifecycle marketing, automation, and creating meaningful user connections at scale, we’d love to hear from you. Join us in building the future of job search—one personalized experience at a time.

To be considered for this position, please submit your CV in English.

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