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Senior Customer Lifecycle Marketing Manager

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Full Remote
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Offer summary

Qualifications:

5+ years in Lifecycle Marketing or Product Marketing, preferably in a SaaS or tech-enabled environment., Proven experience in building end-to-end customer journeys with a blend of creativity and data-driven strategy., Strong copywriting skills with the ability to manage light design work and storytelling across various touchpoints., Familiarity with HubSpot or similar platforms for deploying multi-channel marketing programs..

Key responsabilities:

  • Take full ownership of the customer lifecycle marketing from onboarding to retention and re-engagement.
  • Develop and manage a comprehensive customer communications strategy across multiple channels.
  • Collaborate with Customer Success to create high-quality reporting deliverables and improve customer satisfaction.
  • Champion initiatives that enhance customer value and reduce churn, ensuring messaging aligns with the brand.

Owner.com logo
Owner.com Scaleup https://owner.com/
51 - 200 Employees
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Job description

šŸ‘‹ About Owner.com
Owner is the all-in-one platform that restaurants use to succeed online.

Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.

You can think of it as Shopify meets HubSpot, but specifically for restaurants.

Learn more about the problems we are solving for our customers here.

šŸŒŽ Our vision
Weā€™re starting by helping independent restaurants succeed online.

But itā€™s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
Once we nail the solution for restaurants ā€“ weā€™ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

šŸš€ Our traction
In just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.

More importantly, weā€™ve helped thousands of restaurant owners save their businesses - and not  only survive, but thrive.

ā­ Our team
Our team grew from under 100 to nearly 200 talented people in 2024. Weā€™ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

Weā€™ll be scaling even faster in 2025 to keep pace with our customer growth.

šŸŒ† Where we work
Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our employees are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

šŸ” Why weā€™re looking for you
Weā€™re looking for a Senior Customer Lifecycle Marketing Manager to take full ownership of the customer journey post-signupā€”from onboarding to retention. As Owner continues to scale, we need someone who can bridge the gap between product, marketing, and customer success to orchestrate consistent, thoughtful, and scalable communication across the customer lifecycle. This role is critical to reducing churn, improving customer satisfaction, and accelerating time to value. Youā€™ll bring a strong creative mindset with a product-marketing lens, and a knack for turning data, insight, and storytelling into impactful touchpoints.

This role is 100% remote and can be based anywhere in the United States.

šŸ’„ The impact you will have
  • Take full ownership of post-signup customer lifecycle marketing, from onboarding to re-engagement and retention.
  • Build and own a holistic customer communications strategy across multiple channels, ensuring consistency and alignment across Product, Customer Success, and Customer Onboarding.
  • Lead initiatives to accelerate time-to-onboard, improve customer satisfaction, and reduce churn
  • Partner with CS to create high-quality reporting-style deliverables.
  • Be a strong voice on copywriting, tone, and message clarityā€”ensuring that all messaging reflects the brand and meets the customer where they are.
  • Build in Hubspot, and support automation across email, in-app popups, webinars, and more.
  • Champion high-impact initiatives that help customers get value from Owner at scale.

  • šŸ¤ Who youā€™ll work with
  • This is a highly cross functional role, where youā€™ll partner closely with Product Marketing, Product Management, Customer Success, and the Growth team.

  • āœ… What weā€™re looking for
  • 5+ years in Lifecycle Marketing or Product Marketing, ideally in a SaaS or tech-enabled environment.
  • Proven experience building end-to-end customer journeys with a mix of creative and data-backed strategy.
  • Ability to write and edit compelling copy, manage light design work, and uphold strong storytelling across touchpoints.
  • Familiarity with HubSpot or similar platforms to build and deploy multi-channel programs.
  • Strong collaborator who can partner across teams to align on messaging and customer experience.
  • Experience working in or marketing to non-tech audiences at scale.
  • Someone who has seen what great lifecycle marketing looks like, even if they havenā€™t owned it all beforeā€”and is ready to figure things out.
  • A self-starter with a growth mindsetā€”weā€™re hiring for trajectory, not just experience.

  • šŸ† Pay and benefits
  • The estimated base salary range for this role is $140,000 - $160,000 USD, plus a generous pre-IPO equity package
  • Other benefits include comprehensive health coverage, work from anywhere (remote-first workplace), unlimited PTO - plus extra fun perks!
  • šŸš© Notice - Employment Scams
    Communication from our team regarding job opportunities will only be made by an Owner employee with an @owner.com email address.
    We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information.  If you believe you are being contacted by scammer, please mark the communication as "phishing" or ā€œspamā€ and do not respond.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Strategic Thinking
    • Growth Mindedness
    • Collaboration

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