Social Media Assistant (ZR_21016_JOB)

This is a remote position.

Contract: Independent Contractor
Schedule:Flexible hours
Client Timezone: EDT

Client Overview

Step into the vibrant world of a leading paint manufacturing company that’s redefining the industry landscape! This innovative powerhouse has experienced remarkable growth over the past decade, offering premium paint products to both enthusiastic DIY consumers and discerning international retailers. With a commitment to quality and creativity, they’re now seeking a visionary leader to spearhead their digital marketing efforts and paint a brighter future for their brand online.

Embark on an exhilarating career opportunity as a Social Media Manager for a trailblazing paint manufacturing company that’s making waves in the global market. In this pivotal role, you’ll be the creative mastermind behind the company’s digital presence, crafting and implementing comprehensive social media strategies that resonate with both B2B and B2C audiences. You’ll have the chance to develop innovative campaigns, analyze performance metrics, and directly contribute to revenue growth through cutting-edge social media initiatives. This position offers the perfect blend of creativity and strategy, allowing you to leave your mark on a rapidly expanding brand while working with a dynamic team of marketing professionals. If you’re a digital marketing virtuoso with a passion for transforming social media presence into tangible business results, this is your canvas to create something truly remarkable!

• Develop and execute a comprehensive, multi-platform social media strategy that aligns with the company’s overall marketing objectives and drives brand awareness, engagement, and sales
  
• Lead the creation and oversight of content calendars for YouTube, Instagram, and other relevant social channels, ensuring a cohesive brand message across all platforms
  
• Analyze social media metrics, KPIs, and ROI to optimize performance, drive growth, and demonstrate the impact of social media efforts on revenue
  
• Collaborate closely with the marketing team, product developers, and sales department to create campaigns that showcase new products, highlight brand values, and resonate with both DIY enthusiasts and professional painters
  
• Manage and mentor a team of social media assistants and content creators, fostering a culture of creativity, innovation, and excellence
  
• Stay at the forefront of social media trends, algorithm changes, and emerging platforms, implementing new strategies to keep the brand ahead of the curve
  
• Develop and manage social media advertising campaigns, optimizing ad spend and targeting to maximize reach and conversions
  
• Create and present comprehensive performance reports and strategic insights to key stakeholders, demonstrating the value and impact of social media initiatives
  
• Cultivate relationships with influencers, industry experts, and brand ambassadors to expand the company’s reach and credibility in the paint and home decor space
  
• Implement crisis management protocols for social media channels, ensuring swift and appropriate responses to any potential issues or negative feedback
  

Requirements

• Proven track record in social media management, preferably with experience in both B2B and B2C sectors within the home improvement, paint, or related industries
  
• Strong analytical skills with a data-driven approach to social media strategy and performance optimization
  
• Excellent written and verbal communication skills, with the ability to adapt messaging for various audiences and platforms
  
• Advanced proficiency in social media management tools, analytics platforms, and content creation software
  
• In-depth understanding of social media advertising, including audience targeting, ad formats, and budget management across multiple platforms
  
• Demonstrated ability to manage multiple projects and priorities in a fast-paced, ever-changing digital landscape
  
• Creative mindset with a keen eye for visual aesthetics and an understanding of how to translate brand identity into engaging social content
  
• Strong leadership skills with experience in mentoring and developing team members
  
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience)
  
• Up-to-date knowledge of social media best practices, emerging platforms, and digital marketing trends
  
• Ability to work independently in a remote setting while maintaining strong collaboration with cross-functional teams
  
• Passion for the paint and home decor industry, with an understanding of color trends and DIY culture
  
• Experience with video production and editing is a significant plus
  
• Flexibility to occasionally handle time-sensitive matters outside of regular business hours
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job