Offer summary

Qualifications:

4-6 years of experience in product marketing, preferably in CRM or SaaS products., Proven success in launching new products and driving market adoption., Strong skills in market research and understanding customer needs., Ability to create high-quality marketing content and materials..

Key responsabilities:

Develop and refine messaging and positioning for a new Salesforce SMB solution.

Create and oversee the development of various marketing content, including datasheets and success stories.

Contribute to and execute a comprehensive launch plan with internal and external teams.

Track key performance metrics and provide regular reports to stakeholders.

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Job description

Title: Marketing Manager - Online III
Actual title: Product Marketing Manager
Duration: 6 - 9 Months contract
Location of Role: Georgia – Atlanta- (Can be Fully remote)

PR: $58/hr

Business Justification: Workload

Job Description:
Salesforce is seeking an experienced Product Marketing Manager to join our Growth Marketing team. Ideal candidates will have at least 4-6 years experience in product marketing, with a focus on CRM or SaaS products preferred, and a track record of proven success in launching new products and driving market adoption.

Key Responsibilities include:
*Messaging and Positioning:
* Develop and refine the value proposition, key messages, and positioning for a new Salesforce SMB solution.
* Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment and consistency in messaging.
* Conduct market research to understand customer needs, pain points, and competitive landscape.
* Content Creation:

* Create and oversee the development of marketing content, including but not limited to:
* Product datasheets and one pagers
* Customer success stories
* Blog posts and articles
* Webinars and video scripts
* Ensure all content is high-quality, engaging, and aligned with the overall marketing strategy.
* Launch Strategy:
* Contribute to a comprehensive launch plan, including timelines, milestones, and key deliverables.
* Coordinate with internal teams and external partners to execute the launch plan effectively.
* Manage the creation and distribution of launch materials, such as press releases, social media posts, and email campaigns.
* Sales Enablement:

* Develop sales enablement materials, including training programs, sales decks, and FAQs.
* Work closely with the sales team to ensure they are well-equipped to sell the new CRM offering.
* Provide ongoing support and feedback to the sales team to optimize performance.
* Analytics and Reporting:

* Track and analyze key performance metrics to measure the success of the launch.
* Provide regular reports to stakeholders, highlighting achievements and areas for improvement.
* Use data insights to inform ongoing marketing strategies and adjustments.

Required profile